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What's the best way to stimulate online sales?

I'm an actress on a popular TV show and I've recently created my own haircare line, HAIRiette! We've launched at Whole Foods and in 22 other retail outlets; however, I am pretty certain that real success lies in the online arena (my ultimate goal is to be a one-stop, digital haircare Company). My strength lies in haircare products and creating content (I wrote a book and web series all related to the brand) NOT things of a "tech" nature. I am really stumped as to what direction to take (two points: I recently got accepted to Google Accelerator and have tried --unsuccessfully, to get my products on Amazon.com). I know this is a wide ranging question; read a lot of threads in the past and this seems like a pretty smart group. Any ideas? I'm open to pretty much anything and everything. Thanks so much!!

23 Replies

G M AL-IMRAN
2
1
G M AL-IMRAN Entrepreneur
Digital Manager at Leverson Brooke | Head Hunter
What kind of food items you tried to listed in amazon.com? To get approved from the amazon you need to follow certain steps:
1.You must be registered as a seller on the Professional Selling plan.
2.All foods and beverages must be properly prepared, sealed, packaged, and labeled.
3.Sellers must also understand they are responsible for ensuring their products and business operationscomply with all applicable federal and state laws, even if not specifically described in our policies.

4. All Grocery & Gourmet Food products must be listed using the manufacturer's UPC code. For moreinformation on UPC requirements, see Product UPCs and GTINs. If you do not have UPCs,review Amazon Brand Registry information for how to list products without UPCs.

5. All Grocery & Gourmet Food products must be sold in New condition. Used listings are not permitted.For more information, see the Condition Guidelines.

6. All Grocery products must include product labeling in English that complies with applicable federal,state and local laws. Additional information on the FDA's labeling requirements for food products isavailable here: Food:Labeling and Nutrition.
Here is just a few there is around 25~30 rules.

Thanks.
Janet Fouts
3
0
Janet Fouts Advisor
CEO, Social Media Strategist, Keynote Speaker, Best-selling Author
Tanya,
Social can do so much to get you the visibility you need. Think about doing 1 minute hair are tips and sharing on multiple platforms with a shorter version on Instagram. Fill your Instagram feed with awesome photos from users. Reach out to some stylists to use your products on real people then do photos. Visuals.
Tanya Wright
0
0
Tanya Wright Entrepreneur
Crystal Burset on ORANGE IS THE NEW BLACK and creator of HAIRiette of HARLEM hairiette.com
Shashi, I just reached out! Please let me know if you got my message (I am new to Founderdating.com!) GM AL Imran: thanks for responding! I had a seller account, but after 3 months of paying for it and my products still not being approved, I cancelled it. Seems Amazon is coming down on folks in the health and beauty category (I sell haircare products) because there has been quite a lot of folks selling, say, Johnson and Johnson products when they are NOT, in fact, Johnson and Johnson:) Trying to get someone from Amazon on the phone (their phones are answered in India) is proving to be the most frustrating thing you can imagine...
Patrick Williams
0
0
Patrick Williams Entrepreneur
Co Founder and CEO at The Thursday Room
Tanya, I am a big fan of keeping the margins high and maintaining you price as that builds respect for your product and enhances your brand in the long run. To that you need good backers and a long term approach. As you develop your brand their is nothing like a sale. Not a sale that continues forever. The best way to have a rush of product is to announce a five day sale and let your audience know everyday that there are only four, three, two, one day left of that sale and then actually stop the sale. Try and target this towards the middle or end of the month when most online shoppers will be paid. I hope this helps. Thanks, Patrick PDC Williams, Coolrain Solutions Inc., Manhattan, Tel: 917 951 1490
Paul Gibbins
1
0
Paul Gibbins Entrepreneur
Co-founder at Twyla
Hi Tanya

I've spent large parts of my career working on optimisation of usability for e-commerce websites.

While it's definitely a great idea to be selling your product through as many channels as possible, I recommend you invest some time and money in optimising the user experience of your site, especially the checkout process.

For one example, I added a product to my cart and saw a little floating basket/checkout button appear at the top of the page but when I scrolled up it disappeared. It was confusing and I had to go back to the home page to access my basket again.

Online shoppers are in a temporal phone box. People don't have a lot of patience so there's a very fine line between a bounce and a conversion.

Happy to give you some more advice if you want. paul <at> sandtonian <dot> info

- P
Justin Adelson
0
0
Justin Adelson Entrepreneur
Director of Marketing at Language and Learning Centers of America
The two typical marketing strategies you can employ is inbound marketing and outbound marketing.

Inbound marketing is a content-driven model that relies on the company to create unique content that will attract visitors to a website. This type of marketing costs little-to-no budget, but does require some time and energy to create blog posts and social media interaction. Here is more information to help you learn about Inbound Marketing: http://www.hubspot.com/inbound-marketing.

Outbound marketing is a paid acquisition model that uses advertising and paid search to bring visitors to your website. Outbound marketing tends to show quicker results, but it can also cost a company a lot of money. Fortunately, new digital ad platforms like Facebook ads and Google Display Networkcan provide you with large targeting options (e.g. demographic, geographic, interests, etc.) and provides real-time data on the effectiveness of an ad.

A combination of both inbound and outbound marketing should increase visitors to your ecommerce website; however as the saying goes, "You can lead a horse to water, but you can't make him drink." Once someone gets to your website you still need to convince them to make a purchase. A well thought-out sales funnel can help convert your visitors to customers.

I would recommend speaking with a digital marketing firm that can evaluate your needs and offer some solutions. I recommend Social Fulcrum and ThriveHive.

Good luck!
AtiqUr Rehman
0
0
AtiqUr Rehman Entrepreneur
IT professional
Hi Tanya, I have just published a detailed resource. This is what you need to do to start with, if you wish to do things yourself.
http://www.ikozmik.com/seo-best-practices-and-blueprint-to-success-for-beginners
If you follow this properly, this is all you need really and it will open more doors once you have some experience.

Tanya Wright
0
0
Tanya Wright Entrepreneur
Crystal Burset on ORANGE IS THE NEW BLACK and creator of HAIRiette of HARLEM hairiette.com
Awesome!Thanks, everyone!
G M AL-IMRAN
2
0
G M AL-IMRAN Entrepreneur
Digital Manager at Leverson Brooke | Head Hunter
Hi Tanya,
You can chat directly with amazon support, last time i had some problem with amazon and fixed that through live chat. Give a try they are helpful. :)
Anyway all the best. Let me know what else i can help you with.
--
Imran
Josh McCormack
0
0
Josh McCormack Advisor
Owner, InteractiveQA - Marketing, Web Dev, Testing, Data & Market Analysis
I took a look at your site. Natural product for women with "naturally textured hair." I like the description. From what I understand from friends with hair like that, and from a friend with an adopted daughter who had to learn how to care for hair very different from her own, it's typically not easy, and often involves chemicals, possibly including expensive treatments. I really like the product, and I feel like you're offering a high end product where there aren't very many high end options. I could certainly be wrong, but that's what I've observed. Whole Foods is a great place to get started, and boutiques will help spread the word, too. Increasingly a lot of health and beauty products are offered via the web, and if you're doing this on your own, and not via another retailer, you're not giving up your margins. Coupled with your celebrity and content creation, and presence in stores, you should be able to get some decent traffic. Provided you don't have lots of complex product permutations or special storage and handling you should do fine with any number of simple solutions.
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