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Is there a true market for "airbnb for food"?

Is there really a market for going to other people's homes to eat or allowing them to earn extra money - sites like Eatwith are doing this. Feels to me like there is a ton of social stigma to get over but people said that about getting in other people's cars too...

17 Replies

Sharon McCarthy
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Sharon McCarthy Entrepreneur
Chief Marketing Officer
What are you thinking? Describe it a bit more...
Jarred Hardman
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Jarred Hardman Entrepreneur
Founder - Crowd & Co
Maybe - direct from supplier to restaurant (bypass wholesaler / markets). But then you have a logistics issue to overcome and will need to have a regional approach.
Eric Sullano
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Eric Sullano Advisor
CoFounder/Business Development
Ryan, interesting question.

If you're suggesting, a way to bridge the gap between people who are hungry and those that, presumably in their homes, are able to provide food, I think there's definitely a market for that.

HOWEVER...

unlike grabbing a ride or looking for accommodations for a weekend, the idea of going to someone's home for a meal seems to encompass much more than the utility of filling a hungry stomach.

Who will be dining with me?
What are the host's/cook's expectations regarding conversation? guests? attire? manners? price?
What if I don't like the food?

With a ride or accommodations, the experience tends to be "safer" in that it can be (but doesn't have to be) much more transactional, and require less emotional investment or risk.

But dining in someone's home with food that they prepared is a little more tricky.

That said, it's dinner time and my stomach is growling like a bear right now, if you were able to quickly find me that combination of cuisine, company, proximity, attire, price, pace, and timing. I'd be happy to pay a nice commission for that service.
Michael Brill
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Michael Brill Entrepreneur
Technology startup exec focused on AI-driven products
Noah Karesh is the founder of Feastly (eatfeastly.com) and is on FD... ask him.
William Agush
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William Agush Advisor
Founder and CEO at Shuttersong Incorporated
Actually I think the bigger thing to get over is how much you trust that person's food preparation hygiene. Restaurants have pretty rigorous and repeatable routines but most people's homes would not pass - even simple things like storage of food. Then there is the whole liquor issue - both selling and proper accounting. On the surface it is an interesting concept and in parts of the country where people are more socialized around opening their doors to strangers at their table it might work. As a way to feed seniors, families that have no time to cook and so eat crap, real B&B type travelers that love the local color - lots of possibilities.
Isaac Wanzama
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Isaac Wanzama Entrepreneur
Founder + Strategist: geekspeak[commerce]
I like it. Count me in. There's a certain charm and intimacy in sharing homemade food that you just don't get from a restaurant. Unique recipes, grandma's secret sauce mix. Awesome!
Vijay Goel, MD
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Vijay Goel, MD Entrepreneur • Advisor
Founder Chefalytics, Co-owner Bite Catering Couture, Independent consultant (ex-McKinsey)
Happens all the time, it's a dinner party. Sometimes its potluck and sometimes its hosted and sometimes its an event. Question is whether monetizing it transactionally changes the experience (there are lots of restaurants, many unsuccessful) and violates any legal, regulatory, or social boundaries.

Bed and breakfasts and taverns also grew out of this tradition (hosting), restaurants a bit different.

Biggest issues are inviting strangers into homes, time required to host/ serve, food tastes/ taste mismatches, social exclusivity, safety/ interpersonal boundaries, and food safety/ health dept.
Karandeep Singh Vohra
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Karandeep Singh Vohra Entrepreneur
Co Founder at RentSher
I feel that there is a market but people have an inherent inertia moving to that. The companies who start on the idea will find it difficult to reach the tipping point but once this point would reach the idea will be adopted like wildfire. Regards Karandeep Singh Vohra
Timothy Pererva
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Timothy Pererva Entrepreneur
Finance student, soccer coach
If home cooked meal concept takes off, I'll be RICH
Chris Gorges
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Chris Gorges Entrepreneur • Advisor
Partner, Strategy at Rocketure
I'm not sure if you're asking if it's a viable business model, or if people are already doing it, but I think the answer to both is "yes" -- check out League of Kitchens.

https://www.leagueofkitchens.com/

http://www.grubstreet.com/2016/01/late-show-colbert-league-of-kitchens.html

Also, a number of the companies in this presentation --https://docsend.com/view/86kyti3 -- touch on bits and pieces of the concept.
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