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What are brand activations and guerrilla marketing ideas people have used at SxSW ?

I'm curious what brand activations and guerrilla marketing ideas people have for SXSWi.

I'd love to discuss best tactics, what I've failed at, and what works well.

4 Replies

Jessica Alter
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Jessica Alter Entrepreneur • Advisor
Entrepreneur & Advisor
I'm not a huge fan of startups doing much at SxSW except meetings. It's an insane competition for attention that usually doesn't pan out and because Sx is a huge organization now, doing anything unsanctioned is tough. A small gathering is fine but I don't think the ROI is there for startups. ?
Steve Simitzis
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Steve Simitzis Advisor
Founder and CEO at Treat
Agreed with Jessica, there's too much noise and the ROI is long gone. Use the time at the event to make connections and deepen existing ones. Or better yet, stay home and spend that same time and money on moving the needle. How many clicks on AdWords could you buy for the same cost of your hotel room?
Chikodi Chima
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Chikodi Chima Entrepreneur
Media Relations, Native Advertising, Copywriting and Growth Hacking
Surely there must be some reason why thousands of startups go to SXSW each year.
Sathish Bala
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Sathish Bala Advisor
CEO | Founder BlueBand Digital (bluebanddigital.com)
i agree with Jessica. We choose to go with Collision in NO this year to launch our project.
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