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Any Go-To-Market Strategy courses (free or paid?)

I am trying to learn more about the go-to-market planning process.

What are some of the best resources to really dive deep into this area?

Thank you.

Lisa

5 Replies

James T Szeto
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James T Szeto Advisor
Principal Consultant at Firehorse Solutions
Try Youtube for a crash course...

How to Create a Go To Market Sales Strategy
https://youtu.be/VmEGnOLMTU8

Go-To-Market Strategy Template
https://youtu.be/cwCrvY2mBW4

Harvard i-lab | Startup Secrets: Go to Market Strategies
https://youtu.be/rqi-n0hA4uo
Tyson Hartnett
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Tyson Hartnett Advisor
Sales Development Manager at LiveIntent, Inc.
Youtube is great but also just learn by doing. Try it then change and improve as you start
Archie Hicklin
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Archie Hicklin Entrepreneur
Technical Marketer at Camkix
If traffic and acquisition is your MO, Noah Kagan has a fantastic course called Traffic1M. Here's the lesson archivehttp://archive.aweber.com/awlist3938620
Lucie Newcomb
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Lucie Newcomb Advisor
Global Marketing & Business Development Leader | Founder| Strategist | Board Member | Advisor | Trainer | Diplopreneur
Although there are some decent book sections, Marketing Strategy of all kinds, like many other disciplines, is largely an apprenticeship endeavor; being mentored by someone on the job is best. That said, there are books that can give you an incisive slice of insight, such as Positioning: The Battle for Your Mind, by Ries and Trout. Great luck!
Steve Austin
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Steve Austin Entrepreneur
Consultant at Launch Pad, Co-founder of PowerGo Inc, Biz Dev, Strategy, Product Launch, International business
Hi Lisa, I coach go to market at an accelerator in SF, (founders space). Past VP Sales & Mkting many years in high tech. Domestic and global. Happy to talk with you in the next week if you like. Good job at bedrock! You have the basics down. Lets talk about where you are taking this! Regards, Steve Austin
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