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Fully Integrated Marketing Automation Systems - Any Recommendations?

I need to implement a marketing automation system. I've used HubSpot in the past and also know Marketo very well. While these platforms are incredibly powerful, they are quite costly. On top of that, you need to factor in your CRM system (e.g. Salesforce.com, SugarCRM...).

I need an "all in one" type solution that offers CRM, automation, campaign management and maybe ecomm for billing. I looked at InfusionSoft a couple of years ago and it looked decent and very affordable but it had some important missing features when compared to HubSpot. Are there other solutions anyone can recommend? I'm not looking for an email marketing platform...I need automaton. Here are some high-level requirements:

1) CRM: keep track of accounts & contacts, communications & interaction history, sales & opportunity info, ability to create custom fields, etc...
2) Automation: Lead capture forms, landing pages, lead assignment, auto-responder communications, workflow design tool, build nurturing programs, campaign management, sales funnel & web and conversion analytics, etc... Social media integration and built-in SEO capabilities would be great.
3) eComm: Client billing (e.g. one-time and recurring monthly invoices), manage "inventory" of products (e.g. different SaaS service packages), payment and credit card processing, handle multiple currencies.

Thanks!

17 Replies

Caroline Ostrander
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1
Caroline Ostrander Entrepreneur
Inbound Marketing Specialist at HubSpot
Hi Richard, Depending on what type of capabilities you're looking for within a CRM, Hubspot as a free one that is fully functional and can integrate with your other systems. Let me know if you have any questions! Caroline Ostrander
Bettina Bennett
0
1
Bettina Bennett Entrepreneur
CEO @whichbox® // We help you make people fall in love with your brand ... Forever! // Storytelling + Crowdsourced UGC
Richard,

We're actually going through the same scenario right now.
I think Hubspot is fabulous! However, we found that as a startup we did not have all the internal resources needed to really leverage everything it has to offer, did not have use for some of the features, yet still could not fit into our very lean budget by the time we had the features we really needed or wanted, and had additional other needs (less complex tools and easier adoption - we don't have an agency running things for us).
Here are some of the alternatives we are currently evaluating.
Feel free to reach out to me directly, if you want to spend some time to discuss as we are on this quest :) I could also give you an invite to my trello board, so you can see exactly who we are looking at and ...

Current list (in no particular order):
Autopilot
AgileCRM
ActiveCampaign
Hatchbuck
Leadsquared
Leadsius
SalesManago
SharpSpring

They all have CRMs, marketing automation, and more.

And here is quite a good list that might be useful to you:

Happy hunting ...
Shawn Elledge
0
0
Shawn Elledge Advisor
Integrated Marketer specializing in B2B Demand Generation, Lead Generation and Direct Marketing
Richard,
We are a Sharp Spring partner which is a marketing automation platform with a limited crm built in. I have worked for Eloqua and have used Acton, ROI and now Sharp Spring. SS will get you most if not all of the functionality you listed above except the e-comm. It can track conversions and sales on your e-comm platform but thats about it. I suspect you will need to do some integration and customization to integrate your e-com with any MA.

Paul Geller
1
0
Paul Geller Entrepreneur
Web Executive, Entrepreneur
I like AgileCRM on a value basis. Has a lot of features at a good price. Not sure if it will satisfy your ecommerce requirements, but it has the other two covered and a lot of other things.
Matthew Selbie
1
0
Matthew Selbie Entrepreneur
Founder and President of Oberon3 - virtual comment card via the mobile phone
Likewise - we are fans of Agile. Good bang for the $
Shreyansh Surana
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0
Shreyansh Surana Entrepreneur
Senior Manager - Marketing at Agile CRM
Hi Richard How are you? Nice to see that you have detailed out everything you want from a CRM+MA platform. I was a avid user of Marketo and SFDC and still like these tools. Used these systems for 4-5 years and completely agree with you that these are powerful tools but costly. I love CRM's and MA platform and when I wanted to change my career, I wanted to Market these platforms. I was searching for a tool which can give both CRM and MA in one platform and fits the budget. My search ended at Agile CRM and recently joined them to head their Marketing.... :) Give it a try, the product team at Agile have really built a powerful CRM+MA platform at a very attractive price point specially for start-ups. If you need a personalized demo, please do let me know Thanks
Sidharth Mukherjee
0
0
Sidharth Mukherjee Entrepreneur
Shared Services & Outsourcing Strategy
Growthverse has a pretty powerful visualization tool that captures a large number of options (around 800 marketing technology providers). Check it out here...
http://www.growthverse.com/overview

Richard Pridham
0
0
Richard Pridham Entrepreneur • Advisor
Investor, President & CEO at Retina Labs
Thanks everyone. I'll look into the other MA options mentioned in this thread.
Bettina Bennett
0
0
Bettina Bennett Entrepreneur
CEO @whichbox® // We help you make people fall in love with your brand ... Forever! // Storytelling + Crowdsourced UGC
I just thought of one other platform that maybe useful to look into, since they do also have e-commerce, and that's Infusionsoft.
It would be great to find out what you ultimately decided on.

Shawn Elledge
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0
Shawn Elledge Advisor
Integrated Marketer specializing in B2B Demand Generation, Lead Generation and Direct Marketing
I also recommend researching the reviews of each platform. Some of the mentioned MA's on this thread are getting some pretty bad reviews so be careful.

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