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Would you outsource your SEO to an overseas firm?

Our startup is about to launch and we're looking for an SEO/SEM expert to help us market and position correctly without breaking the bank. Have any of you outsourced your SEO to an overseas firm? If so, any recommendations or tips?

19 Replies

Elizabeth Koshy
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Elizabeth Koshy Entrepreneur • Advisor
Board Advisor at Stealth Mode Startup Company
I have outsourced SEO/SEM to India
I was happy with the outcome
Elizabeth
Pradeep Bhanot
0
0
Pradeep Bhanot Entrepreneur
Director of Product Marketing at Blazent
I am very happy withhttp://ppc.whitesharkmedia.com/
Raj Dhonota
3
0
Raj Dhonota Entrepreneur • Advisor
Angel Investor | Seed Stage Investor at RajDhonota.com
When we launch startups I invest in, we set the content strategy here and let the implementation take place offshore. That generally has the best results. Happy to chat it through if you would like. I can also put you in touch with some contacts if needed. Raj.
Hope Gurion
10
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Hope Gurion Advisor
Chief Product Officer at CareerBuilder.com
I wouldn't recommend either for the long-term. Once upon a time, we had outsourced our paid search to support some of our international properties, but when we brought it in house, we discovered we achieved better ROI and had more funds since a share of spend wasn't going to the agency. More than covered the FTE required to manage. For SEO, you could probably pay a consultant to audit and make some initial recommendations, but longer-term, you'll need SEO to be baked into the DNA of your product teams and development organization. My two cents.
William Agush
0
0
William Agush Advisor
Founder and CEO at Shuttersong Incorporated
Needs a bit more detail 1) What industry are we talking to - for example heavy retail is different than B2B 2) is this web SEO or app store ASO
Simon Cocking
2
2
Simon Cocking Advisor
Senior Editor at Irish Tech News
Don't do it - you leave your self open to them just buying likes and fake followers. Far better to have someone within the company who believes and understands what you are trying to do. Too often have seen companies with unbelievable social media metrics and it's very easy to check whether they are genuine or not. You can plead ignorance - but you've now been duly warned - it's not worth it. Cheers Simon @SimonCocking
Anita Cohen-Williams
3
0
Anita Cohen-Williams Entrepreneur
Experienced in SEO and Social Media Management since 1994
I definitely agree with Simon. Outsourcing overseas leads to a number of problems, including language misunderstandings, keyword stuffing, difficulties in communication due to time zones, and other things.

You can find someone to do SEO without spraining your budget (hint, hint). Having someone inside the company is good, but then you have to have them trained. A business-trained, experienced SEO firm can handle what you need.
Peter Geisheker
2
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Peter Geisheker Entrepreneur
Digital Marketing Director - B2B Marketing - SaaS Marketing - Seeking a Digital Marketing Position
Absolutely not.

I have tried working with a couple of different SEO firms in India and every time it was a disaster that hurt my website and I lost rankings.

My recommendation is to only work with a very reputable USA firm for SEO and make sure they are not going to do external link building using link farms, blog link networks, etc. Google has made it very clear they hate it when SEO people try to game their ranking algorithm, and if they catch you doing it, and they will, your site will be penalized. So, be very cautious with SEO as it can be a huge risk.

Here is an article I wrote on SEO vs paid advertising that I think will be very helpful to you:http://www.geisheker.com/2016/01/08/why-advertise-on-google-adwords-instead-of-only-doing-seo/

Good luck!

Peter Geisheker

Guillermo Hernandez
1
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Guillermo Hernandez Entrepreneur
Head at Aspiria.mx
You need to keep the core skills within your company, and if you have an internet-based company, SEO is key skill. If you outsource, that experience will stay on the shoulders of other companies (and you will probably always pay too much for mediocre results). Hire, do it yourself or delegate it to another team member.
David Levine
0
0
David Levine Advisor
Software Development, Marketing & Analytics
Whatever you do, make sure you're a good delegator. Realize that if you're working with someone that will tell you that English is not their first language, listen to them and help them be equal to what your team would do...or don't do it at all. However, if you have expectations of someone in the US doing what you wouldn't know how to do yourself, you're still going to overpay for those services. If you're starting up a company, do some reading and pretend like you're going to do it yourself. Then, once you have an understanding of tasks you need to outsource, look for the right qualified hire. If you can't find that, consider options from within your team and try to pace yourself so you're not wasting time on non-revenue generating functions.
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