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Can I have a show of hands if word "slave" in advertising about Freedom of choice is offensive?

Can I have a show of hands if word "slave" in advertising about Freedom of choice is offensive?

Like: Don't be a slave to your old cable company, choose freedom and signup with XYZ satellite.

26 Replies

Shobhit Verma
9
0
Shobhit Verma Entrepreneur • Advisor
building an adaptive recommendation engine
My 2 cents. Your leading statement has to be positive
"Choose freedom and signup with XYZ satellite. We treat you like you treat yourself."
Instead of focusing on the negative of other companies, I would focus on why our company is better than them.
I learned that even though messages that have elements of fear can be powerful, they don't necessarily translate to sales. People feel more comfortable in spending the money when they feel positive.
Look at all life insurance ads, nothing is about death and what could happen to your family if you don't have life insurance. They are all about the positive message that someone is there to depend on even if you are not there.
U.S. (Alberto) Rivera
4
2
U.S. (Alberto) Rivera Entrepreneur
@UZSmalls
Yeah, offensive.
Adam Crabtree
4
0
Adam Crabtree Entrepreneur
Project Coordinator at Phonoscape

First, if freedom implies choice, slavery implies the absence of choice. Hence, making a choice to transition out of slavery into freedom sounds contradictory. So, on logical grounds, your slogan sounds a bit off.


On historical grounds, the two words "slave" and "freedom" should be treated very carefully when juxtaposed in the way they are in your slogan. It may trigger, in many American readers at least, the collective memory of an atrocious practice. You don't want that.


On creative grounds, the slogan just falls flat.
Henry Gewanter, FCIB, FCIPR, FIDM, MCIM, FRSA
3
3
Managing Director, Positive Profile Limited
I appreciate the sensitivities expressed above, but disagree and think they're overly sensitive.

There is, in my opinion, a modern trend to take 'political correctness' too far, so I would urge you to stick with your instincts: "Choose freedom" is a strong, positive statement; "don't be a slave" is a strong warning. As long as you don't use photographs of black people in chains, I think you're OK with it.

Good luck for the future!

Kind regards,
Henry
Robert Tolmach
4
1
Robert Tolmach Entrepreneur
Entrepreneur and Social Entrepreneur
Some will see you as trivializing slavery. No cable company contract is comparable to that societal evil, which persists today in many parts of the world. I would advise you not go there..
Henry Gewanter, FCIB, FCIPR, FIDM, MCIM, FRSA
1
4
Managing Director, Positive Profile Limited
It's perfectly acceptable to use 'slave' in the context you suggest. No-one would think, for example, that saying "I'm a slave to my baser desires" would imply condoning the illegal practice of slavery.

It's rather like banning the use of the word "niggardly" (meaning "stingy") simply because ignorant officials thought it sounded like "nigger".

The best advertising gets across your point in a simple, impactful way - and I think your slogan does that.

I suggest you ignore the naysayers and carry on!

Kind regards,
Henry
Max Avroutski
3
1
Max Avroutski Entrepreneur
eCommerce, Software Developer, Usability, Marketing & Product Creation consulting services.
There are cable companies that are universally hated because they are monopolies in some areas. And they make you wait for installation guy which never shows up on time.
Almost all counties had slaves at one item or another, using "slave" in suggestive way of improper treatment, I think is ok. Jews were slaves in Egypt, as a Jewish person I am not at all bothered by word "slave". There are so many phrases that have "slave", "slaving" in them.

But to PC police, What one or two word synonym would work as a replacement of "slave" in cases like that ?
Gopi Mattel
1
0
Gopi Mattel Advisor
Director, Chennai Area at The Founder Institute
It is a strong word. Will definitely get attention and a substantial amount of negative attention. What emotion do you want to leave in the audience's mind?

J. Paul Ogden
1
1
J. Paul Ogden Entrepreneur
Pres. / CEO Echelon Engine LLC, The Internal Combustion Engine - Naturally >>> now Internationally patented
We are all slaves and slave owners. The discussion of "freedom of choice" ,must include our choiceto introducing a person (loved one, friend or stranger) to an enslaving habit such as tobacco, liquor, drugs, pornography, promiscuity, seduction or violence. All such things are evil and the methods of Satan's mission to enslave. If we are complicit in spreading or a purveyor of such we are enslaved by Satan just as much as are the victims of our guile. Inasmuch as we forward Satan's objectives to withdraw our freedom'sso we are slave owners too. The word "slave" must not be hidden or exchanged with some other marketing term that makes it sound OK. Slavery must be comprehended to the fullest extent if one is to protect against it.
Max Rosenthal
7
0
Max Rosenthal Entrepreneur
Strategic Sales Professional Harnessing Tactical Fortitude To Capture New Business
if you want to evoke the feeling of 'slave' but perhaps are concerned with the mental imagery, does something like 'prisoner', 'hostage' or 'captive' work?

And the word 'shackles' as in 'break the shackles of

Feel like a prisoner to your cable company? Break the shackles, choose freedom and
Being held hostage by your cable company
Prisoner to your cable company

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