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What is the average ARPU (average revenue per user) for a social game these days?

Cultivating a social game that will launch shortly, curious what is the average revenue per user for social games these days? Would like to get a rough estimate of what I should expect.


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Aaron Glinski
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Aaron Glinski Entrepreneur
Digital Marketing Specialist at Vinyl Interactive
The ARPU ranges based on genre, location, monetization strategy and popularity. Some companies have seen anywhere from $5 (low end) to $60 (high end) per-user/mo.
Aundre Mangan
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Aundre Mangan Entrepreneur
Sr. gamer at nSt games
Even Zynga was making under a $1.00 per user per year at the time of their IPO
I think $1 per month is pretty good, $5 for niche games
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