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eCommerce marketing braindump

Selling a gadget product. Very Brookstone/Sharper Image type. My target market is 16-22 male, 22-25 frat & geek male, and 50+ male or female.

Does anyone have a favorite tactic for eCommerce-specific go-to-market? I'll be testing Adwords, Facebook Ads, SEO, and viral content marketing, but are there any other approaches? Also appreciate unique tips on the aforementioned channels.

Publicity stunts, tools, market validation methodologies?
Tips for getting written about by bloggers/press? Tips for developing sustainable sales vs sales surges that come from press?

6 Replies

Cynthia Schames
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Cynthia Schames Entrepreneur
Founder & CEO, AbbeyPost
Quick reply as I'm on the move but: 1. ThinkGeek 2. SOCIAL & video 3. You're lucky to have a (likely) "sexy" product. A well written & personalized journalist pitch will get you far. Choose carefully & offer an exclusive. 4. Robert Scoble. Send him your video. :)
Sam Feller
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Sam Feller Entrepreneur
Mechanical Engineer at Foliage
Tips on bloggers / press:

The nice thing about the young male / tech gadget space is that there are a lot of content hungry blogs, looking for stuff to post. This is great for an initial "launch" push, although not necessarily the sustaining effort.

You can prepare a press kit for bloggers (it's great if you already have a relationship with them... follow them, tweet at them, write articles in response to them... etc. it can take a while, but it's a pretty valuable relationship) with high quality photos and talking points.

A lot of sites that just churn out content have active tip submission lines... i.e.,http://www.dudeiwantthat.com/and a dozen others.


Mark Piekny
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Mark Piekny Entrepreneur
Engineer, Consultant & Entrepreneur
Josh, are you part of the Linkedin Community? I would suggest joining, if not. Then join a group or more that are associated with the technology, market, etc. you are working with and drive them to your blogs, site. You might also advertise on Linkedin. Good luck.
Cynthia Schames
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Cynthia Schames Entrepreneur
Founder & CEO, AbbeyPost
Jonathan, We should chat; there may be overlap in our markets & maybe a partner opportunity. We're a P2P marketplace exclusively focused on Plus Size women's fashion--which also includes accessories like jewelry. Shoot me a note if you'd like! [removed to protect privacy] Best, Cynthia
Gaurav Sharma
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Gaurav Sharma Entrepreneur • Advisor
Startupper
This is very obvious, hope you are already doing it: Sell it on Amazon and eBay with relevant keywords.
Josh Benjamin
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Josh Benjamin Entrepreneur • Advisor
Founder of Lifechime | Authentic Human Being
Great tips on press Sam. Anyone have advice on leveraging outsourcing any of that time consuming effort to FancyHands, oDesk, or otherwise?
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