Big News: FounderDating is joining OneVest to build the largest community for entrepreneurs. Details here
Latest Notifications
You have no recent recommendations.
Name
Title
 
MiniBio
FOLLOW
Title
 Followers
FOLLOW TOPIC

Question goes here

1,300 Followers

  • Name
    Entrepreneur
  • Name
    Entrepreneur
  • Name
    Entrepreneur
  • Name
    Entrepreneur
  • Name
    Entrepreneur
  • Name
    Entrepreneur
  • Name
    Entrepreneur
  • Name
    Entrepreneur

What do you do if the company name you want is taken?

I'd be interested in knowing thoughts on what the easiest and most efficient process is for determining if a new proposed company name is already taken by a brand holder or if there are similar names that would cause confusion and potential conflict with already existing brand holders.


7 Replies

Peter Connors
3
0
Peter Connors Entrepreneur
Founder, Producer at 03801 Productions
Richard - start with USPTO.gov and their TESS system: http://tmsearch.uspto.gov/bin/gate.exe?f=tess&state=4805:dzikjj.1.1
Sharon McCarthy
0
0
Sharon McCarthy Entrepreneur
Chief Marketing Officer
4 steps:
  • Do as Peter suggested -- start with USPTO and do a search on the incidences and close incidences for your name.
  • Find out how it's being used in the wild -- a) google the name b) look at all possible domain name registrations and see if they're being used.
  • Get informal FB from an AVVO attorney (Free).
  • Make a decision to continue trademark work (everything looks good) or find another name.
Chris Gorges
0
0
Chris Gorges Entrepreneur • Advisor
Partner, Strategy at Rocketure
Richard, Peter is right re: the first step.

Also, my firm does this w/ a legal team -- and I can offer some free advice / steps. You need to look not just at the USPTO, but also at URLs, existing usage, relevant classes (industry), etc. Shoot me a direct message.
Michael Haupt
0
0
Michael Haupt Entrepreneur
Strategist, speaker, mentor, advisor | Creator of The 2100 Pendulum - a simple model to explain today & predict tomorrow
Richard,

The USPTO is the most thorough method of checking, but I noticed that you asked for "the easiest and most efficient process." I usually turn to knowem.com
for a quick and easy first pass. Their free search is pretty good and they have paid services too. If that turns out clear I then turn to USPTO.
Mark Wing
0
0
Mark Wing Advisor
Client Engagement Director at Small Back Room
For UK go to Companies House. There's an easy to download App too. Check on there - takes seconds.
Dirk de Kok
0
0
Dirk de Kok Advisor
Founder and CTO Mobtest
just google the name. If another company is already using it (contrast to has the trademark) I would step away and come up with something new. Having a distinct, memorable yet descriptive name is extremely important for your company. And I am not a big fan of misspellings (like SocialCentiv)

And don't sweat not having the .com name. If your name is great but somebody is squatting the .com name, get a .co or some variation. Google juice is more important than the .com name
Richard Gaspar
0
0
Richard Gaspar Entrepreneur
Account Executive at SocialCentiv
I agree. Thanks for your feedback! Thanks, Richard
Join FounderDating to participate in the discussion
Nothing gets posted to LinkedIn and your information will not be shared.

Just a few more details please.

DO: Start a discussion, share a resource, or ask a question related to entrepreneurship.
DON'T: Post about prohibited topics such as recruiting, cofounder wanted, check out my product
or feedback on the FD site (you can send this to us directly info@founderdating.com).
See the Community Code of Conduct for more details.

Title

Give your question or discussion topic a great title, make it catchy and succinct.

Details

Make sure what you're about to say is specific and relevant - you'll get better responses.

Topics

Tag your discussion so you get more relevant responses.

Question goes here

1,300 Followers

  • Name
    Details
  • Name
    Details
  • Name
    Details
  • Name
    Details
  • Name
    Details
  • Name
    Details
  • Name
    Details
  • Name
    Details
Know someone who should answer this question? Enter their email below
Stay current and follow these discussion topics?