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How important is it to use the hyphen that exists in our start ups domain in our logo?

Our website uses a hyphen in the name and one partner says it's imperative we use it in the logo as to not confuse our customers and my other partner who owns a branding company says it's not imperative and our company will come up with SEO once it's live as we have a lot of content on the site. I need to make a decision....

22 Replies

Nick Gray
2
0
Nick Gray Entrepreneur
Co-Founder / Sales / Data Architecture
branding = better without
Carolyn Goodman
0
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Carolyn Goodman Advisor
President/Creative Director at Goodman Marketing Partners
I agree with Nick. Lots of brands weren't able to own the exact URL for their name, so as long as you display your website URL on materials so customers/prospects don't have to guess, you'll be fine.
Alex Eckelberry
4
0
Alex Eckelberry Advisor
CEO at Meros.io
There continues to be some bizarre myth that a hyphen in a URL is a good thing. It is wrong. I had a hyphen at one company (because we couldn't get the URL we wanted, so we did the hyphen). I danced a happy dance when we finally got rid of it.

If you can't get the name you want, consider using other options, like .co, etc.

No hyphen. Make the URL simple enough that people can type in your URL and get your site.
Rowan Richards
1
0
Rowan Richards Advisor
Business Developer at Rowan Richards
I agree with Alex. Remove the hyphen if possible.
Eric Fransen
0
0
Eric Fransen Entrepreneur • Advisor
Strategic, Digital Marketing | Lead Generation | Marketing Automation | Ecommerce | Paid Ads Expert
Remove that hyphen :-)
Alex Eckelberry
0
0
Alex Eckelberry Advisor
CEO at Meros.io
I just realized that I misread this original post -- your hyphen is already in the URL -- that's a bit of a different story.

If possible, avoid having your company name or URL include a hyphen.

A company name with a hyphen is generally a bit more confusing.

But it's really hard to tell without knowing what your company name is...
5 Star Film Co.Ltd. *
0
0
5 Star Film Co.Ltd. * Entrepreneur
Agents for an Award Winning Television Channel Franchise
Your website will create all the browser search stats,and thats what your partner is getting at,because other startups come along and copy tradenames,so you need to get the logo bang-on in allignment with where all the search data goes. So for that reason its... use the hyphen.
David Austin
0
0
David Austin Entrepreneur
Entrepreneur
Alex does have a good point though ... hyphens in URLs is hard to relate whether in a logo or when written, or in discussion (I made that mistake years ago ... "what's a hyphen", "is that an underscore or a dash or a dot", etc). Don't have it in your logo, and you're better off with a different URL ... get creative, adding a fitting prefix (example:the), or suffix (example: inc, co, solutions, net, etc) is far better than having a hyphen. Do a websearch for "url prefixes suffixes" for ideas. You can also opt for a different TLD, even a .biz is better than a hyphen if you ask me.
Ben Rolling
0
0
Ben Rolling Entrepreneur
CEO, Trusted Voices, Inc.
So much hyphen hate. Do people type in URLs anymore? I see a lot more searching and clicking or links from social posts. SEO will work whether or not you have a hyphen.
Rich Webster
0
0
Rich Webster Advisor
Wordpress Training & Development, Communications Consulting, Design and PHP/JS/HTML5/CSS3
Two things, here...

1. Don't screw up the logo with a hyphen to match the URL. From the perspective of bots scanning the site for search engines, a hyphen is a space. You can see if you can get the company name with the words run together (mycompany.com vs my-company.com) but it doesn't matter much. Keeping it the same over time matters more.

2. get all your content together and have an SEO savvy (but also human-savvy) editor organize the words and presentation to maximize SEO. Then, while the site is being built, the site title, page titles, and content structure all should be optimized for SEO while the site structure is being established. It's OK to do things like link titles and image alt-text tags after the site is live, but it should really be done beforehand. If the deadline is super-tight, and you're using a content management system (CMS) like WordPress, you can do some retroactively fairly easily, but it should really be done prior to submitting the site maps via Google Webmaster Tools and setting up Analytics, within a few days of going live. As soon as people start bookmarking pages, you've missed the opportunity to set URLs to match Page Titles, Page Titles to match content, content to be structured with HTML tags in a hierarchical semantic way, which is what good SEO requires. Changing the URL of the page will mean the end user will get 404 errors, unless you set up a redirect every time a URL changes. It's best to have that all perfect before the site is live. Then add content regularly via blog for maximum SEO.
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