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Email Marketing Vendor Advice

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I need to set up very basic email marketing. My list is short and my campaigns are infrequent product updates, at least for now. I know there's lots of low-end solutions and would rather partake of someone's wisdom than do my own research. Thanks in advance.
-Igor.

15 Replies

Jeff Fugitt ☁
1
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Jeff Fugitt ☁ Entrepreneur
CMO | Demand Generation | Content Marketer | Revenue Marketer | Product Marketer | Chief Marketing Technology Officer
Autopilot www.autopilothq.com is a really slick emerging player in that space. Affordable and great feature set. Best, Jeff
Alex Eckelberry
5
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Alex Eckelberry Advisor
CEO at Meros.io
GetResponse is what I use. I've used Constant Contact in the past and don't like them (everything they do looks cheesy). MailChimp is incredible but can do weird dictatorial stuff which shuts you down. I will never use them again after they arbitrarily shut a campaign down with no explanation. Campaign Monitor makes beautiful mailings and has a wonderful UI and support, but mail delivery rates aren't as strong as GetResponse.

If you're looking long-term to integrate your mailings with an API-driven approach, then SendGrid is your best bet.

But for general-purpose stuff, GetResponse is very good. And the delivery rates are outstanding.
John Philpin
1
0
John Philpin Entrepreneur
People | Passion | Platforms
a lot of what Alex said .... PLUS - it isn't just about t sending email - it is above making sure the recipient gets it - not a slam dunk !! benefits of operations like mailchimp is that they are free for low usage - so how BIG is your list - where did it come from - etc etc are l things you need to know before you start the journey - and then how finished do you want whatever you are using to be - versus spending time integrating it into the product you are building ...
Jennifer Nedeau
1
2
Jennifer Nedeau Entrepreneur
Director of Strategic Communications, Bully Pulpit Interactive
Your best bet is Mail Chimp. But for anything more advanced such as tying web metrics back to email marketing and leveraging website analytics, would try Hubspot.
John Philpin
0
1
John Philpin Entrepreneur
People | Passion | Platforms
sorry, but we don't know enough to vote 'best bet' - i am with you that mailchimp is great for a lot of cases - i have several accounts with them - but they are not a slam dunk
Cheryl Tom
1
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Cheryl Tom Entrepreneur • Advisor
CEO, Founder at Vain Pursuits
If you want a list-based service: mailchimp.

If you want a segment based service: customer.io

Both have free tiers.
Kevin Carney
1
0
Kevin Carney Entrepreneur
Content Marketing Training and Consulting
Mailchimp is easy and for small mailing lists is free. Kevin
Stas Khirman
0
0
Stas Khirman Entrepreneur • Advisor
SVOD Conference CoChair
If you list is small ( about 200-300 destination) consider using Streak (https://www.streak.com/) CRM mail merge functionality - it is very nicely integrated with Gmail + gives you a lot of basic CRM and mailing option for free.

If you are looking for larger list distribution - certainly MailChimp is a way to go. Beside convenience and nice templates, MailChimp made a substantial efforts to keep your email delivered ( some other solutions may have your emails market as a spam).
Scott Arpajian
0
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Scott Arpajian Entrepreneur
CEO, Softonic
I'll echo the recommendations of MailChimp for your scenario. Above all, it's straightforward and simple to use, which is key to your stated needs at the moment. There's also a lot of power under the hood if you need to expand your mailing frequency or needs.

It's also free for up to 2,000 subscribers and 12,000 sends per month.
James (Jim) Forte
0
0
James (Jim) Forte Entrepreneur
International Technology Innovator - Timeshare Expert
I personally dislike constan contact and agree that mail chimp is dictatorial. It's my list and I'll send it to who I want.
No one has chimed in on Aweber?

Wordpress also has plugins to handle email.

I usually roll my own for clients but that is for large scale 100,000 plus lists.

Mailgun from Rackspace has a great metrics system as outbound monitoring.

Use litmus to test the usability of the mail piece.


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