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Opportunities around podcasting?

I have been listening to podcasts for many years. It's probably 80% of the audible content I consume. I'm noticing that podcasts are starting to achieve more widespread appeal thanks to programs like RadioLab, Start-Up/Gimlet productions, This American Life not to mention a whole host of celebrities like Adam Carola, Joe Rogan and Marc Maron who have hugely successful shows solely available in podcast format. As a listener who's fully engaged in the medium, I'm wondering if people see opportunities in the space. Podcasting, while it has gotten better, is stil a bit clunky and does not easily allow for listener engagement. I also see that most podcasts feature audible ads, which are, in many cases really effective I would assume (e.g. Mail Chimp on Serial). I'm guessing that for podcast producers, the process of publishing, managing various episodes and series and monetization are big concerns. Any podcasters have thoughts on this?

5 Replies

Aaron Glinski
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Aaron Glinski Entrepreneur
Digital Marketing Specialist at Vinyl Interactive
Podcasts and live video streaming is picking up steam. Monetization for both podcasts and video streaming is starting to pickup. The methods I've looked at are standard.
  1. Sponsorships
  2. Google's or other ad platforms
  3. Affiliate programs
  4. Selling eBooks
  5. Selling Services
Richard Pridham
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Richard Pridham Entrepreneur • Advisor
Investor, President & CEO at Retina Labs
Thanks Aaron.
Aaron Glinski
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Aaron Glinski Entrepreneur
Digital Marketing Specialist at Vinyl Interactive
No problem
Tom Nims
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Tom Nims Entrepreneur
Technology Entrepreneur / Sr Partner, Bolton Group (Executive Search)
RE: Opportunities in this space....?

Podcasting is super-hot right now with Google Play just announcing they are getting into podcasting, Spotify doing the same a couple of months ago as well as Pandora buying Stitcher (podcasting app) for the same reason. Couple that with numerous new podcast "networks" and platforms like Product Hunt getting into the game and you have opportunity!

We are about to launch a social podcast platform that addresses a need in the space. Happy to share with you Richard, if interested...

Richard Pridham
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Richard Pridham Entrepreneur • Advisor
Investor, President & CEO at Retina Labs
Tom: Sent you a message on LinkedIn to take convo off-line.
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