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Can anyone recommend user experience tracking tools for mobile apps?

Are there tools that can monitor mobile app user experience and usage tracking? I'm talking about a product that would allow a mobile app developer to "snap" in some code that would track usage stats per feature, logins, actions, etc... and provide the developer with a dashboard of these metrics? Surely that must exist. If anyone can recommend a product, that would be great. Thanks!

11 Replies

Nick Imrie
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Nick Imrie Entrepreneur • Advisor
Experienced digital MD, Senior Marketing Executive & Board Advisor
Hi Richard (i run www.whatusersdo.com - the uxtesting platform)

There are lots of tools out there that will give you "what" is happening - i recommend https://www.parse.com/products/analytics or localytics or mixpanel

If you are looking to then understand "why" something happens then you might want to consider a ONLY qualitative product like my own (i.e. screens and spoken thoughts of real people using your app or failing to use it ;-)

Hope that helps,

Nick
Manuele Capacci
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Manuele Capacci Advisor
--
Hey Richard,

lately I mostly use Mixpanel ( https://mixpanel.com/ ) with my clients. I find it a very versatile tool, especially for tracking metrics formobileUX
Joanan Hernandez
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Joanan Hernandez Entrepreneur
CEO & Founder at Mollejuo
Hello Richard,

There are tons of tool! Flurry is one, google Analytics is pretty straightforward to put in use and it has a decent set of things that can be tracked. Of course, the things you want to track in the app, must be defined by you or the development team, the default tracking on any of these platform is bare bones -as it should-.

Good luck!
Peter Pal Boda
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Peter Pal Boda Advisor
Creative Director at Infosys Labs
Richard, take a look at Lookback, https://lookback.io, a Swedish startup providing the functionalities you just described. Best, Peter
Yaniv Levi
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Yaniv Levi Entrepreneur
Digital Entrepreneur - Hiring
Hi Richard,

I would recommend you use newrelic insights to track your mobile app. the great thing about it is it comes with some dashboards out of the box and then your can create your own queries and then them into widget on your dashboard - it is a great tool.

Yaniv
Aaron Glinski
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Aaron Glinski Entrepreneur
Digital Marketing Specialist at Vinyl Interactive
I've used flurry, mixpannel, localytics and kissmetrics. All solid tools for tracking mobile engagement. All 4 have their drawbacks, but they can do the job. You just have to make sure you map out all of the events you want to track. That will make things easier for your development team.
Sam Hickmann
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Sam Hickmann Entrepreneur
CEO at JOY, technologies For Families
Fabric (by Twitter) is good too -https://fabric.io/
Richard Pridham
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Richard Pridham Entrepreneur • Advisor
Investor, President & CEO at Retina Labs
Thanks everyone. I'll check these products out.
Daniel Drew Turner
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Interaction Designer, Xerox PARC
Another vote for qualitative (the "why" in addition to the "what"). Analytics is not the same as user research; the former will never tell you the why, so you'll never have what you need to know in order to design better solutions (and more delightful ones) for the user.

In addition, I'd recommend a quick read of Steve Krug's "Rocket Surgery Made Easy" (http://www.powells.com/biblio/1-9780321657299-0) and watch his video or a usability test (https://www.youtube.com/watch?v=QckIzHC99Xc) -- and learn the difference between user research and usability testing.
Luciano Ferrari
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Luciano Ferrari Entrepreneur
Co-Founder en Octobot y Trea
In Octobotwe have developed a project called UXGofer which is like a SuveyMonkey for User Experience studies, contact me if you want to talk about the details.

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