Big News: FounderDating is joining OneVest to build the largest community for entrepreneurs. Details here
Latest Notifications
You have no recent recommendations.
Name
Title
 
MiniBio
FOLLOW
Title
 Followers
FOLLOW TOPIC

Question goes here

1,300 Followers

  • Name
    Entrepreneur
  • Name
    Entrepreneur
  • Name
    Entrepreneur
  • Name
    Entrepreneur
  • Name
    Entrepreneur
  • Name
    Entrepreneur
  • Name
    Entrepreneur
  • Name
    Entrepreneur

Social Media Paid Advertising: Does it Actually Work? Which Channel Works Best?

Between Facebook, Linkedin, Twitter, or other, what channel would you recommend most highly in terms of producing the greatest ROI for your marketing spend? what has been your experience (both positive and negative) with any of these channels?

We are a B2B software company, and our customers are Marketers (Managers through to CMOs), Senior Operations Managers, and CEOs.

Thanks so much.

Lisa


30 Replies

Dimitry Rotstein
0
0
Dimitry Rotstein Entrepreneur
Head of R&D at SafeZone
In general, yes, it works.
That's not a good channel for getting early adopters, but for the growth stage, yes.
I've used Facebook and LinkedIn in this respect.
Facebook generates much more impressions than LinkedIn, but LinkedIn's impressions are of much higher quality (more relevant). That's hardly surprising - Facebook is much bigger, but LinkedIn knows much more about its users. Also, LinkedIn's PPC price is significantly higher than that of Facebook, but some of the Facebook's clicks seem to be caused by bots (there are several lawsuits on that matter, actually), so the effective PPC may be higher than it looks. The first time I tried paid advertising on Facebook, about 30-40% of the visitors that came via that ad were bots (didn't even have Javascript on). Others have reported even higher percentages.

Ultimately, I'd say it doesn't matter much which of these two you choose - what matters more is where your potential clients are (and what's their LTV). If you are a B2B, then LinkedIn is probably the best choice of the two.
Jerome Pineau
1
0
Jerome Pineau Advisor
Digital Transformation Consultant
I've seen better audience and market capture on Twitter for B2B - in the tech space anyway.
Staci Baird
3
0
Staci Baird Entrepreneur
Engagement Editor for Global Press Journal
Hi Lisa, it really depends on your target audience. Where do they spend the most time (on which social platforms), and do they think of those spaces as professional places? That's important because some people are active on Facebook, but don't think of it as a place to interact with professional contacts or companies. However, without knowing more about your audience, I would agree with Dimitry, I think LinkedIn is your best bet. Maybe do a small test and see what works?
Emily Brackett
0
0
Emily Brackett Advisor
Owner, Visible Logic
I have had success in the B2B marketing with both LinkedIn and Twitter. For my clients, Facebook has not been a fit (although it may be for you).

With LinkedIn, you can do amazing targeting. It's a great way to find real people, if you have a company name but no person.

With Twitter, I'd also suggest doing more advanced ads where you don't target your own followers, etc.
5 Star Film Co.Ltd. *
1
0
5 Star Film Co.Ltd. * Entrepreneur
Agents for an Award Winning Television Channel Franchise
I would disagree,Linkedin is useful for making Business Connections or searching for employment,as that is what its geared to. However Facebook & Twitter is only being hyped as a Modern marketing resource,for that is what the subscribers numbers game is all about,attempting to leverage the subscribers,as a potential marketing souce. However in reality given the frivious nature of Facebook & Twitter users,nearly everyone using it are there only for entertainment purposes,to catch a sneek video peak,or to make a spontaneous comment here and there. Its extremely naive to assume that people who only have a few hours of free leisure time on their internet each day,are going to drop their defences against marketing forces,and adopt the role of consumer to satisfy advertisers. They are bombarded with Advertising throughout their TV watching leisure time,why would they do otherwise?
Onikepe Adegbola, MD PhD
0
0
Global Head, Scientific Affairs, Clinical Trials at Quest Diagnostics
I think Linkedin is probably your best bet for a B2B company if you want to use social media advertising. You might be best off contacting prospects directly on Linkedin. I have bought an SAAS service for myself and my team based on an email from a startup company via Linkedin, but I never pay any attention to Linkedin ads
Chris Taylor
0
0
Chris Taylor Advisor
Director, Channel Marketing at Yuneec USA, Inc.
To second the motion of Dimitry and Staci - two keys are determining where you think your audience is and testing.
Ema Chuku
0
0
Ema Chuku Entrepreneur
Designer. Product Developer. Founder @ NuPad
This has been and still is an ongoing debate. I have tried and currently using all three (Facebook, LinkedIn, Twitter) with more emphasis on Facebook, would prefer LinkedIn though, Twitter being bottom on list, and I still have mixed feelings on them. I would say it's a work in progress. LinkedIn currently have its issues, seems they have the ideal customer base, but terrible advertising platform and expensive of all the thre.. I would recommend try and test all out, perhaps investing a coupl hundreds dollars and test all three.
Roberto Salazar
0
0
Roberto Salazar Entrepreneur
Entrepreneur + Marketing Consultant
Hi Lisa, Great question. I'm Roberto, CEO of v7ad.com and for personal experience everything depends of budget and target audience, but in your situation I think that the most effective way to capture your potential clients is approaching them personally and show them a demo of your software. This depends of how expensive is the software or the package you try to offer. If is an elite one go personally and introduce yourself, that way you may have a better feedback from real potential clients. Be blessed, Roberto SalazarMarketing Consultantvision7advertising www.v7ad.com [removed to protect privacy]
V Swaminathan
2
0
V Swaminathan Entrepreneur
Ecommerce | ERP | Engineering | IoT - Steering to drive improvements, competitive advantage, bottom-line gains
Lisa,Blogs. Get somebody to write in blogs, contribute...if your marketing spend is limited, or even otherwise.
Join FounderDating to participate in the discussion
Nothing gets posted to LinkedIn and your information will not be shared.

Just a few more details please.

DO: Start a discussion, share a resource, or ask a question related to entrepreneurship.
DON'T: Post about prohibited topics such as recruiting, cofounder wanted, check out my product
or feedback on the FD site (you can send this to us directly info@founderdating.com).
See the Community Code of Conduct for more details.

Title

Give your question or discussion topic a great title, make it catchy and succinct.

Details

Make sure what you're about to say is specific and relevant - you'll get better responses.

Topics

Tag your discussion so you get more relevant responses.

Question goes here

1,300 Followers

  • Name
    Details
  • Name
    Details
  • Name
    Details
  • Name
    Details
  • Name
    Details
  • Name
    Details
  • Name
    Details
  • Name
    Details
Know someone who should answer this question? Enter their email below
Stay current and follow these discussion topics?