Big News: FounderDating is joining OneVest to build the largest community for entrepreneurs. Details here
Latest Notifications
You have no recent recommendations.
Name
Title
 
MiniBio
FOLLOW
Title
 Followers
FOLLOW TOPIC

Question goes here

1,300 Followers

  • Name
    Entrepreneur
  • Name
    Entrepreneur
  • Name
    Entrepreneur
  • Name
    Entrepreneur
  • Name
    Entrepreneur
  • Name
    Entrepreneur
  • Name
    Entrepreneur
  • Name
    Entrepreneur

How Will Mobile Ad-blocking change things?

X
Apple recently announced that its new OS will allow users to install software that blocks banner ads from appearing on the mobile web. Given how popular Adblock plugins are, I've been thinking about how this will change things, especially for publishers. Will it just mean more ads that aren't blocked by ad blockers - native, pre-roll, etc.? Will all publishers have to create apps (aren't they anyway)? Is this a move by apple to help their new Apple News app?

5 Replies

Tom Stearns
0
0
Tom Stearns Advisor
Marketing and Sales Strategy, Content Strategy, Sales Development
Hi Victoria,
I wrote a post about this topic earlier this week. Here's my opinion if you're interested.https://www.linkedin.com/pulse/why-ad-blocking-good-thing-brands-well-some-tom-stearns?trk=prof-post

Thomas Sutrina
0
0
Thomas Sutrina Entrepreneur
Inventor at Retired Pursue Personal interrests and family
Advertising pays for the content or the site so we all expect some advertising. Stop advertising and you end the content. So a balance is needed. The reason that the ad blocker exist is that advertisers have a different level of ads to content then users. Ad blockers should send a signal to the advertisers.
Guy Oren
0
0
Guy Oren Entrepreneur
CEO at ADOPLAYER
Hi Veronica,

It's important that we will separate mobile ad blocking from web ad blocking.

Mobile ad blocking was never even close to the web when it comes to advertising value.
Mobile enjoys more from its user value and when we are talking about apps worth in most cases we calculate its user base with its user quality.

Down to business now, because of mobile has its limits when it comes to advertising (small screen...) so I don't think it will harm the mobile publishers that much specially that the big publishers have already their own app with stable user base.

BTW, Adblock and ABP also block pre-rolls and any native ad.
Michael Forney
1
0
Michael Forney Advisor
Strategic Management, Business Intel and Marketing Expert & Consultant
If adopted, mobile ad blocking will provide consumers more protection and control in terms of their privacy. However, both Google and Apple make too much money to allow ad blockers on mobile without a lot of thought and planning. In the interim, any maybe for the long term, well planned inbound campaigns and great content will rule the day with responsible and well managed brands.
Joanan Hernandez
0
0
Joanan Hernandez Entrepreneur
CEO & Founder at Mollejuo
From our point of view, advertisers should embrace on new mediums. Adblocking is just going to grow, weather we like it or not. The consequences of this growing are unpredictable.

Many musicians hated the record companies and vowed for their disappearance. This happened, not being a musicians became harder. So, for many users, be careful what you wish for. For adblocking, content might have a big negative impact. We'll see.

Cheers!
Join FounderDating to participate in the discussion
Nothing gets posted to LinkedIn and your information will not be shared.

Just a few more details please.

DO: Start a discussion, share a resource, or ask a question related to entrepreneurship.
DON'T: Post about prohibited topics such as recruiting, cofounder wanted, check out my product
or feedback on the FD site (you can send this to us directly info@founderdating.com).
See the Community Code of Conduct for more details.

Title

Give your question or discussion topic a great title, make it catchy and succinct.

Details

Make sure what you're about to say is specific and relevant - you'll get better responses.

Topics

Tag your discussion so you get more relevant responses.

Question goes here

1,300 Followers

  • Name
    Details
  • Name
    Details
  • Name
    Details
  • Name
    Details
  • Name
    Details
  • Name
    Details
  • Name
    Details
  • Name
    Details
Know someone who should answer this question? Enter their email below
Stay current and follow these discussion topics?