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Healthcare Entrepreneur on Social Media?

As an entrepreneur in the healthcare industry I have always struggled with whether or not it is acceptable to have a presence on social media and what are the dos & don'ts that are good to abide by? From others experience what are your thoughts-advice?

11 Replies

Bill Wittmeyer
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Bill Wittmeyer Entrepreneur
CEO Electronic Sensor Technology INC
Judging by the timidity you demonstrate by posting your question anonymously I would say that social media is not right for you.
Margaret Brown
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Margaret Brown Advisor
Founder/Social Media Marketing Strategy at ANROMA - SocializeLA.com
Healthcare industry is pretty broad. There's a place and a voice online for every industry. I would need specifics as to what area/product/service you're reffering to. Then I could help guide you forsuree. Have a great day!
Alison Emerick
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Alison Emerick Entrepreneur
Owner & President at Ease Living, Occupational Therapist
I have to agree with the above. I am a B to C healthcare company and have a social media presence on multiple channels. I would think it would be less needed for B to B- except maybe Linked In.
Margaret Brown
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Margaret Brown Advisor
Founder/Social Media Marketing Strategy at ANROMA - SocializeLA.com
There's still an absolute place for B2B on LinkedIn, Twitter, Google Plus, (even) Facebook and more! It's the message that changes. Depends on end user, audience, internal manpower, budget, etc... *Margaret M. Brown* *Mobile/Text*: [removed to protect privacy] Margaret@socializeLA.com* l * Twitter: @margmarieb SocializeLA.com Create your #SocialBusinessPlan The ANROMA Group* l * 87 N. Raymond Ave #850 * l* Pasadena , CA * * 9110 3
Paul Stewart
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Paul Stewart Entrepreneur
Founder, Director of Development at Arck Interactive
What are your general aversions to social media as it relates to healthcare? HIPPA? I agree with Margaret that you need to pick the appropriate channel for your audience. If you can tell me more about your product/service, I can give you more specific feedback.
Thomas J. Kaled
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0
Thomas J. Kaled Advisor
Business Development Consultant @ thomas.kaled@gmail.com
Regardless of background the election of a communication medium is an agnostic decision akin to a bias about the selection of a piece of hardware for a handyman. How you wield it however bespeaks your skill.
Bob Smith
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Bob Smith Advisor
Consulting to Boards, CEO's and Key Management Teams, Strategic Investor and Fast Growth Companies

If the people you most want to talk with are in the Social Media Playground, you really lose opportunity to impact.

Your sensitivity to compliance or not doing anything wrong (per se), is offset by your clarity at describing what you are working to make possible for people in the space you are talking.

Authenticity with good professional savvy should make this effective for you.

Dina Destreza
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Dina Destreza Entrepreneur
Digital Content Manager at Keyideas Infotech
Yes, it is important for Healthcare Entrepreneur to be active on social media. The way of reaching out to social networking sites differ from one website to the other. The content you used on Facebook need to be different from the one you used on Twitter. The content on twitter should be different from the content you posted on LinkedIn. I would request you not to follow the other e-commerce branding activities on social media. Study the theory on the combination of colors when you are designing a creative. Your design coveys more message than any other means of communication. Keep on engaging with the user, answer the query and be ready to listen to their problems and do provide them a solution whenever you can. Regards, Dina
Kimberly Burnham
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Nerve Whisperer at Parkinson's Disease Alternatives, PhD (Integrative Medicine) CALL TODAY for Health Coaching Results
Whether a health care practitioner should be on social media or not depends on what they want to share with clients. I feel very comfortable on social media and never post anything that I would not want a client to see.. Because once it is posted it is there on the internet forever. At the same time I am pretty comfortable with who I am in the world.
Ravindra Shrivastav
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0
Ravindra Shrivastav Entrepreneur
Founder ravindrashrivastav.org
There are so many aspects that can be promoted on the social media by health care professionals like "Alternative Therapies", Spiritual practices leading to wellbeing, Vegetarianism and the like.

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