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What are the best PR firms for a healthcare startup?

X
A friend of mine is trying to get her healthcare startup (post series A) better exposure-in order to gain more traction & retention. What PR firms have others used that really helped boost their company's brand/services, especially in the health & wellness industry ?

10 Replies

Scott Kelly
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Scott Kelly Advisor
Founder and CEO, Black Dog Venture Partners
Our firm is experinced in PR for start ups/healthcare. Scott Kelly, CEO Black Dog Venture Partners/Black Dog Promotions Regional Director - Funding Post Company Advisor - Crowdfunder.com [removed to protect privacy] http://www.BlackDogVenturePartners.com http://www.twitter.com/blackdogceo http://www.linkedin.com/in/blackdogpromotions
Jon Ruiz
0
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Jon Ruiz Entrepreneur
Project Manager at Stephen Gould Corporation
Hi Natalie,
You can call my friends at http://thermalpr.com, they have a ton of experience in this field. Let me know if you would like me to make an intro.
Cheers,
Jon
Chris Gorges
0
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Chris Gorges Entrepreneur • Advisor
Partner, Strategy at Rocketure
I can make an intro to PRServe -- they focus on startups and have some great clients.
Shingai Samudzi
2
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Shingai Samudzi Entrepreneur
Founder & CEO at ProjectVision
Two questions:

1) Who is the target audience? Who buys/uses the product? Is it consumer or clinician facing?

2) Does she have a content management strategy already in place?

If she sells to clinicians, and does not already have a content management strategy, her money is better spent on quality content evangelizing the results within the context of existing evidence-based research or relevant regulatory/financial context. Not sure if PR firms cover this.

If she sells (or provides a free product) to consumers, traditional PR may be more appropriate.
Shelley Facius
0
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Shelley Facius Advisor
Head of Communications at Coretech, a WPP Company
Hi Natalie,
Like Shingai says the target audience is really important. Is the startup consumer-facing or selling to businesses/ doctors / other influencers? I am working w/ a healthcare startup currently that is UK/ international.

Cheers,
Shelley
William Sarine
0
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William Sarine Advisor
VP, Business Development
I see you are getting a lot of referrals. That is good but you need to be clear about your REAL objectives. Make sure you know what you want. Many of the clients I had (I am now retired and not looking for business) had no clear objective in mind but just general ideas.
Phaedon Stough
0
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Phaedon Stough Advisor
Founder Mitchellake Group
http://www.impresslabs.com/
Thomas M. Loarie
0
0
"Bringing Entrepreneurs and Technology to Life" CEO and Chairman, Mentoring and Coaching of C-Level Executives
Agree, be clear on who it is that you want to reach and why? The PR world is no longer PR blasts but rather, efficient and effective targeting. I have used Meltwater most recently and am very pleased with it. You still need a PR pro, though, to work with you to see the story.
Nancy Rose Senich
0
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Nancy Rose Senich Entrepreneur
Nancy Rose & Associates - Marketing and PR
Defining what "success" looks like before commencing any PR engagement is key. My firm is very experienced in launching emerging companies and has a 20+ year track record in healthcare PR. I welcome a call or email to explore needs and see if there is a fit? Please feel free to review my Linked In Recommendations section to learn more or visit www.rose4results.com.
Ilana Friedmann Zalika
0
0
Ilana Friedmann Zalika Entrepreneur
Principal & Co-Founder, Resound Marketing - PR, Marketing, Strategy, Copywriting, Events
Happy to have a discussion to better understand objectives and see if our agency is a fit. We work extensively with startups to handle "post launch" buzz on a sustained basis, and have experience in the health care space.
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