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Why has Thumbtack been so successful?

The on-demand service industry is very competitive- Even though Thumbtack & TaskRabbit match service providers and consumers through an online directory, what is it about Thumbtack that has allowed them to be way more successful, while TaskRabbit has struggled?


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Leigh Goldstein
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Leigh Goldstein Entrepreneur
COO at Getable
They offer their suppliers a low-commitment way of getting on their platform-- their own web presence. After getting them on the platform in a low-commitment way they can easily get them to participate in the their marketplace with a simple up-sell. They also developed an effective marketing/sales method by hiring a team in the Philippines to call potential suppliers and offer them the web presence benefit. Also, their model of having suppliers pay to bid on a project results in more qualified options and is an easier way for most customers to find a supplier. They keep it simple for the customer.
Greg Sherwin
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Greg Sherwin Advisor
vp engineering + it • singularity university
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