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What types of App Launch strategies have you used in the past? what were the results?

I am in the process of having a BETA release of our Android & iOS app. We are in the process of building our launch strategy.

What ways have you used to spread the word and increase users/downloads besides the pay per download methods Facebook and Google offers?

Please share creative approaches to creating a movement, making it viral and what resources/ tactics were used.

Thank you!

4 Replies

Tommy Lee
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Tommy Lee Entrepreneur
Director of Sales at Footmarks | Sports Technology & Fan Engagement
I just started at Influence Mobile and we're creating a mobile engagement ad platform that can drive both installs and usage of your app. We're looking for new apps to launch with all of the time. Message me.
Federico Segura
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Federico Segura Entrepreneur
Catalyzing change in the financial services industry
When you are doing a beta launch and trying to drive downloads, you have to focus on three areas: identify your early adopters, identify the right messaging to get them to download, and make sure the landing page is enticing. You have to focus in on narrowing down the initial groups through testing via facebook ads and seeing response rates. Alot of lean startup here, build measure learn. Figure out what works and why. Know what drives your customer to want to use your product and market towards that side. Example is if your email productivity app, look at peoples who interest on facebook is inbox zero... Be specific enough to learn.

I know this isn't techniques, but with a beta release you have to market towards people who are willing to take a leap of faith with your product, go into the unknown and more than anything they want to go and try this out!
Marius Gheorghe
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Marius Gheorghe Entrepreneur
Visionary, Entrepreneur, Start-up Developer
Great answer Federico Segura.
Andy Najjar
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Andy Najjar Advisor
Founding President at Ricei North America LLC.
Federico those are some great points! I will definitely consider that.

The other part of my question is actually speaking to the physical effort of spreading the word. Is it boots on the ground? influences? colleges?

What are some winning formulas to creating a wave of movement?

thank you!
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