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Lean startup test site data interpretation ?

We are developing an interactive chat app and we created a test site for this upcoming app using lean methodology. The site has two buttons, one "Download Now" and "No Thanks" .



Our results :

50% Bounce off

& form the 50% that in, the results was :

60% clicked "Download Now"
40% clicked "No Thanks"


what do you think about this results?

2 Replies

Kirsten Minshall
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Founder of UVD and CTO at Limpid Markets
What was your experiment? ie: what hypothesis were you testing?
Johnson Emmanuel
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Johnson Emmanuel Entrepreneur
Founder/CEO,KorieFusion.com| I Help Businesses Generate Revenue Through Online Marketing Strategies
Alaa, what was your goal for the experiment? What kind of ad where yourunning? Push or Pull? 50% bounce rate may not be too bad but it can get better. If you are doing a paid ad, what is your ad copy vs your landing page copy?

Secondly, you had 60% and 40%. I think that is a great result. However, you should do further test. Let me know if you need help with this.
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