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What channels could I use to reach restaurant/bar owners in SF to schedule user research interviews?

Specific facebook groups or other restaurant communities for example?
Any best practices, learnings from someone who has done similar work. Please share your views, any useful resources.

2 Replies

Ryan Nobrega
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Ryan Nobrega Entrepreneur • Advisor
Head of Growth and Engagement at Flywheel Software Inc.
Have a decent amount of experience building relationships with this demo. I've found face to face, if possible, brings the best results. Decision makers are often hard to get ahold of and, unless you are face to face when you finally connect, you are not likely to have their full attention / interest.

Online, most of the big venues have a facebook profile and someone on staff who manages social media... engaging that way, with a personal approach (vs blasting a form email) would be the next option. For restaurants, you may have to fall back to a website + email.

In both cases, focus on what's in it for them to hold their attention.
Alasdair Clements
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Alasdair Clements Entrepreneur
Co-Founder, GoCAR GPS-Guided Tours
Golden Gate Restaurant Association http://ggra.org/
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