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Brooklyn or NYC for office location?

We've just relocated to NYC and looking for office space for our company. Wondering if people think there is an advantage/disadvantage to picking Brooklyn or NYC as a location in terms of hiring (or anything else)?

7 Replies

Linda Marshall-Smith
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Linda Marshall-Smith Entrepreneur
Marketing Consultant, Ambassador, Silicon Beach at CoFoundersLab
Brooklyn could be slightly less expensive, but the talent pool is most likely based in Manhattan, and may not want to commute to Brooklyn.
Michael Barnathan
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Michael Barnathan Entrepreneur • Advisor
Co-Founder of The Mountaintop Program, Google Alum
Brooklyn is part of NYC :) Dumbo and Flatiron seem to be where most of the startup scene is happening in Brooklyn and Manhattan, respectively. Manhattan has more coworking spaces and accelerators, and I'd still consider it to be the better hub for funding and talent.
Alison Lewis
0
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Alison Lewis Entrepreneur • Advisor
CEO/Creative Director
The advantages of NYC Midtown is anyone can get to it from anywhere in the city; there are lots of options for start-ups. Almost every subway line goes to midtown in some form or another. The advantages of Brooklyn is usually price, but unless it's on 1-2 stops out of NYC; it can be difficult to get too unless you already live in Brooklyn. Soho house is very nice, but too crowded for daily work and more of a social gathering and meeting place. There are a few WeWorks around the city that work well. Again, NYC places are usually crowded. I highly recommend Workhouse on 46th. When I worked from there, I loved the options, the view, the rooftop and I always had a nice place to meet customers. The decor is nice and it feels professional.
Amy Vernon
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Amy Vernon Advisor
Audience Development. Community, content & product. Prize-winning journalist & writer. Connector of people & ideas.
Manhattan is far more convenient for most in the NYC metro area, though Brooklyn's not too bad. There are tons of co-working spaces in the borough. Brooklyn's becoming quite the hub, but many parts have become more expensive than Manhattan, if you can believe it.
David Kohn
2
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David Kohn Entrepreneur
Modeling Engineer/Data Scientist at Urban Electric Power
Proximity to (ideally more than one) subway line is probably more important than which borough you're in.
Michael Brink
1
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Michael Brink Entrepreneur
Founder at StayHub
Depends on nature of business and profile/number of hires. If your hires are few and more junior in nature, Brooklyn is perfectly fine and likely where I'd recommend starting. IMHO, I'd recommend a co-working space (e.g. WeWork) that's housing potentially complementary businesses as a starting place -- the proximity to diverse people and skills will yield you far greater value than the office layout, location or cost. They also usually take the location guesswork out of the equation anyway (it's their business, after all).
Juan Ramon Zarco
0
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Juan Ramon Zarco Entrepreneur
Managing Director, Silicon Valley Ventures Growth Partners llp
Apply the "center of gravity" rule -- from which boroughs will your employees be travelling? Note that if you select Brooklyn, you might not have many New Jersey candidates, that is why lower Manhattan attracted many employees -- easy access from NJ, Brooklyn, and Manhattan. Bankers and lawyers prefer Manhattan since clients expect them to be there. Not so in the technology world. Many investment banks have migrated their IT operations to NJ. Reputable software companies have originated from Brooklyn. I would approach it that way, and then look at the recurring rental costs.
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