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Buffer vs. Hootsuite or something else?

I'm partial to Hootsuite because it's the only social media management tool I've used. But I'm starting to see some other tools out there that people are raving about, Buffer included. What social media management tools have people found to be both easy to use and helpful in terms of the analytics it provides you after content goes out?


18 Replies

Kate Hiscox
2
0
Kate Hiscox Entrepreneur • Advisor
Boss at Venzee
This is very timely as we're going through the same thing. We really like Sprout Social but its too expensive. Ideally, we're looking for something that will run all the major social media channels including LI. Would really love something that updated Angel.co but I don't think that exists currently. Would like analytics, auto scheduling, dynamic re-posts and so
Robert Hoskins (3,460+)
0
1
Need a crowdfunding PR firm to plan a successful equity crowdfunding or Kickstarter, IndieGoGo campaign? 512-627-6622
Here is a list of social media tools that we recommend for our crowdfunding clients to utilize with their crowdfunding campaigns:https://crowdfundingtrainingclasses.wordpress.com/marketing-campaigns/social-media
Claude G. Théoret
2
0
Founder CEO, Nexalogy
HootSuite + the free apps in the app store solves a lot of the problems of hootsuite alone...
Anthony Miller
0
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Anthony Miller Advisor
President & CEO at millermedia7
Hi Nate! I used Buffer back in 09' for a few years then switched over to Hootsuite, and both have their own style. I appreciate the UI in Buffer to Hootsuite's, and have been thinking of switching back. Hootsuite will be rolling out an advertising beta feature sometime, so I'm in a holding pattern until I see what it's all about.

So, for me it's really a push. Wanna get in on this action @Buffer and @hootsuite?
Todd McMurtrey
2
0
Todd McMurtrey Entrepreneur
Global Marketing Operations Manager | Digital Marketing at Medtronic
From an analytics perspective, I've loved a system called NUVI (no affiliation - though I've recommended it so often that I should start asking for a commission at this point). It has all of the response/posting features as well, but it really excels in terms of data (and it is beautiful). I also like that it goes well outside of standard social platforms (FB/Twitter) and captures user conversation from across the web.

In past agency jobs I've used a lot of other platforms, but NUVI was by far my favorite. The only downside is that it is a paid service, but it still comes in much cheaper than R6 and Sprout if you plan to have multiple users.



Tom Oswald
0
0
Tom Oswald Entrepreneur
CEO at Videscape
Social sprout is the best out there The worlds highest paying video streaming site Www.videscape.com Tel: 07825156062
Robert Todd Felton
0
0
Helping organization do more with Clarity
Great thoughts. I really like Sprout but have only been able to use them once due to price. I use the free Hootsuite for personal profiles and find it clunky. I like Buffer's Firefox extension - it is clean and easy to use.

So, I'm in the market for something I can use to track and post to 50+ profiles across 3-5 clients. Something with Sprouts UI and functionality, Buffer's extension, and Hootsuite's price. Oh, and if it could play nice with Pocket, that would be great too.
Andy Bosselman
1
1
Andy Bosselman Entrepreneur
Founder at Arithmetic
Buffer is an option with a great UI/UX and a simple, focused feature set, we use it for Arithmetic. Hootsuite is uglier, full of more complicated options, and we hated using it. For 99% of what we do with social media, Buffer rocks.
Jamie Riddell
1
0
Jamie Riddell Entrepreneur
Digital Pioneer
Buffer is a great tool for what it does. But that is not social media management, per se. Buffer is great for allowing me to curate and share lots of great content across multiple accounts and networks with some analytics.

I haven't used Sprout for a few years but liked its style and access to analytics. I've always struggled with HootSuite. It's just too fiddly and ugly.

I'm back using Tweetdeck for one client which I am liking and I'm happy with the native tools for Facebook.

For extensions, the Shareaholic Chrome extension helps me share content on other platforms including Buffer, Flipboard and Tumblr.

https://www.shareaholic.com

Analytics - All the tools have useful post action analytics but you are locked into their tools and will only really give you insights for the updates done through their system which puts you at a disadvantage if you want to move around.

www.bit.ly has always been a great resource for tracking click data, coupled with GA for 'results' whilst I rely on the native apps for measures of reach and engagement.

For Analytics I also had to mention my company. BirdSong provides on demand analytics for Twitter, Instagram and Facebook - any account any size. I am happy to share more about it elsewhere. www.birdsonganalytics.com






Nick Imrie
0
0
Nick Imrie Entrepreneur • Advisor
Experienced digital MD, Senior Marketing Executive & Board Advisor
Hi Nate We use followerwonk (a moz tool) to ensure quality of followers and following / to ensure we understand bios / keywords etc We use bufferapp to schedule tweets and ritetag Inbuilt into buffer) to identify popular hashtags.... Tried Hootsuite for a while but never liked it... Good luck, Nick
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