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How do you choose the right type of investor for your startup?

My business partner and I are ready to launch a computer company, but we need capital. We are presenting to investors next week, but we aren't sure what the right scenario for us is. We would like to present an ideal scenario in the presentation that represents what we're looking for in an investor, so where do we begin? We have a $ amount set, so I'm asking more about formulas or approaches to raising capital.

13 Replies

Linda Marshall-Smith
3
0
Linda Marshall-Smith Entrepreneur
Marketing Consultant, Ambassador, Silicon Beach at CoFoundersLab
Look for an investor who brings more to the table than just $$. Yes, of course you need the capital, but look for someone who is well connected in your industry, who can make introductions for you. Someone who can help you recruit staff when the time comes. Someone who can help with strategic partnerships that could create early sales leads, etc. Basically, look beyond the funding.
John Seiffer
1
0
John Seiffer Advisor
Business Advisor to growing companies
It's sort of like dating. Or maybe more like an arranged marriage. Be clear on what you are looking for, get to know each other, check them out, they'll be checking you as well. And figure out how you'll give them a huge return on their investment.
Burke Franklin
3
0
Burke Franklin Advisor
Business Planning Expert, Accomplished Entrepreneur, International Keynote Speaker, Best-Selling Author, Coach to CEO's!
From Howard Schultz, founder of Starbucks,"They must have passion for coffee and the coffee experience!" I posted a blog on this subject here: http://www.jian.com/2015/07/angel-investment/finding-the-right-investor/
Hope this helps!
Jesse D. Landry
2
0
Jesse D. Landry Entrepreneur
Business Development
David, Most all investors I know will tell you to do your due diligence on who is interested in the space your company will be in. Ex: Cloud Computing (Understood this is broad), look for investors that will invest in that space plus have a network that might have an interest in what you are offering as a service. I'd also suggest getting out there to pitch meetups to see what investors are looking for as far as information goes - You'll also get great access to pick a few brains for advice. Quick glance at your LinkedIn says you are located in Hardwick, Vermont - Here is a great start - meetup.com/SUG-Burlington - If the geography works. Plenty more here - http://www.meetup.com/find/?allMeetups=true&radius=50&userFreeform=Hardwick%2C+Vermont%2C+USA&mcId=c5843&sort=recommended&eventFilter=mysugg- You'll have to sort to your interests though. If you find yourself in NYC I'd be happy to point you in the right direction as there are a plethora of Startup / VC events every day. Hope this little bit helps! Jesse
Neil Gordon
1
0
Neil Gordon Advisor
Board Member, Corporate Finance Advisor and Strategy Consultant
It's one thing to talk among yourselves about what your ideal investor might be like, but why put a description into a presentation that might not match the person you're presenting to?
Jesse D. Landry
1
0
Jesse D. Landry Entrepreneur
Business Development
Olga Mack (Kotlyarevskaya)
1
0
Head of Legal at ClearSlide
https://www.startupgrind.com/blog/a-startups-relationship-with-venture-capitalists-much-more-than-money/
Elaine Slatter
1
0
Elaine Slatter Advisor
Entrepreneurial Coach | Marketing Strategist | Creative Web Design | Content Developer
#1 rule, pitching to the right kind of investors. Do they understand the business you are proposing to start? Here is our blog on pitching to investors. Hope you find some of the tips helpful. http://xlconsultinggroup.com/7-tips-pitch-investors/
Jb Henriksen
1
0
Jb Henriksen Entrepreneur
Advanced CFO Solutions
The right answer is an investor who has experience in your industry, who can not just put money into your company, but help you build your company with expertise or introductions to others in the industry. Valuation will play a big part in the selection as well. Some investors who are very good are going to beat you up on valuation, but if they can really bring expertise and help you grow the business, then it is really worthwhile. It also helps to have an investor who is up front about the terms of the deal. Too many companies have good ideas and get burned on the back end terms of the deal because they want money so badly. Good luck. JB JB Henriksen, Partner Advanced CFO Solutions www.advancedcfo.com 2015-07-27 13:42 GMT-06:00 David Parvey :
Peter Kemball
1
0
Peter Kemball Entrepreneur
Member Issuers Committee at Equity Crowdfunding Alliance of Canada (ECFA)
Ask not what sum you need from the investor: ask what the investor can contribute in partnership with you to what the business needs to succeed. Implementation of this advice requires you to identify and accept the gaps in your strengths. Much and all as the investor is hiring you to managetheir money, you are hiring them to help you do so profitably.
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