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What small things can we do to improve our social media presence?

I know social media is important, especially for a new company to get their name out there. I've heard that even adding not super relevant images to your tweets can drive your number of retweets and general interaction. What other small things like that could we do to improve our presence and increase our # of followers? Specifically focused on Twitter, FB, Instagram, and other popular outlets. What are some hacks people have learned over their time using these platforms for their business? What hacks have grown your social media presence without much effort or $$?


14 Replies

Michael Boezi
1
0
Michael Boezi Advisor
Writer, Strategist, Educator.
Hi Chloe, it's not just about social media - what you're talking about is content marketing, which is a part of an overall content strategy for your business. It treats content as an asset, and has very clear goals and metrics by which you measure those goals.

I just launched a new podcast to help with this called "Marketing without the Marketing." A good start for you might be "Why Content Marketing is Your Only Choice" http://bit.ly/mwm-003, because I really believe that for small businesses and startups. The traditional channels can come later, once you have a foundation of trust, and of course, capital to spend on traditional campaigns.
Margaret Brown
3
0
Margaret Brown Advisor
Founder/Social Media Marketing Strategy at ANROMA - SocializeLA.com
HI Chloe - great question.

A small and powerful step is spending 10-15 min a week engaging on Twitter, FB, and Instagram. Follow like-minds, target audience. Like their posts, comment, and just be a friend. This may seem like a small step, but you'll be surprised at the return.

Posting is important, ENGAGEMENT is just as/if not more important. Hope this helps!

Margaret
Twitter @margmarieb
Guorui Su
2
0
Guorui Su Entrepreneur
Head of North America at Dreamore|Hive
1. Include (relevant) photos in your post
2. Tag (relevant) people / Key Opinion Leaders/ accounts who may re-tweet
3. Really work on the content
Jerome Pineau
3
0
Jerome Pineau Advisor
Digital Transformation Consultant
If you're thinking of social as a "hack" to begin with, I think you might want to revisit your whole purpose for having a social program. More importantly, what specific business goals to you have to justify "growing followers" - what's the end game?
Jerome Pineau
0
0
Jerome Pineau Advisor
Digital Transformation Consultant
Oh and btw, doing it right takes major effort and significant $$ as well :)
Charles Leahy
2
0
Charles Leahy Entrepreneur
Digital Marketing Assistant at Holborn Assets LLC
For YouTube only, in the section that allows you to add tags/keywords, add your competitors names to your tags. Bit cheeky, but will increase the chance of your video showing up in the right hand "Suggestions Section" next to the video, as YouTube will 4 times out of 10 see it as related.

E.g. CNN adds a YouTube clip called "CNN catches dog eating cat". The BBC add the same video called "BBC catches dog eating cat", but every news outlet has that video, so in the keywords add "CNN, ITV, New York Times, Daily Mail ect ect. Then there will be a much higher chance of it showing in the "Suggestions Box" next to each video.

Anyone currently wanting to kick-start anything digital/online in Sri Lanka: [removed to protect privacy]
Richard Harris
1
0
Richard Harris Entrepreneur • Advisor
Top 25 Inside Sales Leader, Public Speaker, 40 Most Inspiring Leader, Sales Trainer, Start-Up Advisor, SalesHacker
I use a tool called SumAll which aggregates my social media and shows me some high level data. It also sends out a tweet automatically thanking my top commenters on twitter. I find this to be vital to building the brand. I am sure there are other similar tools but it's something to encourage engagement and people always like it when they are mentioned on twitter so its useful
Nick Imrie
0
0
Nick Imrie Entrepreneur • Advisor
Experienced digital MD, Senior Marketing Executive & Board Advisor
Hi We use followerwonk (a moz tool) to ensure quality of followers and following / to ensure we understand bios / keywords etc We use bufferapp to schedule tweets and ritetag to identify popular hashtags As we are b2b (like u?) Our primary metric is "number that opt-in" to our database (for email marketing / lead nurture) - likes /favourites / retweets etc are all vanity metrics :-) Bit late to the game but about to start with Twitter cards.... Hope that helps.... Nick
Jamie Riddell
0
0
Jamie Riddell Entrepreneur
Digital Pioneer
Success in social is down to three main factors:

1. Content
2. Audience
3. Timing

1 & 2 have already been covered well with other answers. Timing is also important. Your best time to post may not be office hours, so you need to test when you you post to get the greatest reach and stand out from competitors.
allison simpson
0
0
allison simpson Entrepreneur
non-for-profit, administration, leadership
artices of interest, especially how to use technology to improve your business, I find I follow fb profiles in the know of the current trends. create google alerts on topics around your field and reach the lastest trends in that area. NY times, tech blogs. I follow blogs of universities of note, usually they have the most current info on new trends, people to watch. news your customers need.
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