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What is the best way to promote paid iPad app?

I'm helping a startup to promote a business planning iPad app called Stratpad. We've got more than 10,000 downloads a month paid and free, most of which due to highest rating in the AppStore, and we want to expand.

I tried many paid campaigns (AdWords, AdMob, Flurry) spending around $80 a day but none of them seem to be a profitable campaigns.

Anyone was successful finding a profitable paid campaign for paid apps?

Your thoughts are much appreciated.
Nabil

26 Replies

Benjamin Young
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Benjamin Young Entrepreneur
CEO of Sworkit by Nexercise Inc.
What's your upsell conversion ratio? How many free versions that people try end up converting to a paid version? How much is your paid version?

With that I can get an understanding of what price you would need to acquire free users at.
Hans Gill
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Hans Gill Entrepreneur
Founder @ activekid.co I code. I market. I connect demand with supply. #500strong
How about promoted news feeds / news feed ads in Facebook which take you directly to the app store? Hans Gill @hansgill Founder Simpleous.com An Indian Singles Network
Craig Weinberg
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Craig Weinberg Entrepreneur
Vice President, Mobile Strategy at 3Q Digital
Hi Nabil, I happen to specialize in paid mobile media and I could perhaps offer some help here. Maybe we can connect soon and chat. Best, Craig
Matt Moore
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Matt Moore Entrepreneur
Co-Founder & iCEO at CrowdMob Inc.
Well, to toot my own horn, my company CrowdMob does exactly that. We're integrated with Flurry for install tracking too, so you wouldn't have to do any extra integration. They key is to find the similar apps / contexts that your potential users are already at. Then you go and bid on specifically them. That's what our RTB engine does, at least :) Of course, you're competing against the advertisers that vie for the same users, so your average LTV per user can be really important. Are you looking more for entrepreneurs, or for directors at large corporations? I could envision either one wanting to make business plans.
John Rodley
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John Rodley Entrepreneur
CTO & co-founder at Twiage
Might pay to take a look at Fiksu - www.fiksu.com. They're smart guys and when I talked to them they made some bold claims about user acquisition costs vs other networks and roll-your-own. Haven't used them myself - I was talking to them about other things. Whatever you find out, would love to hear how it plays out.
Nabil Orfali
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Nabil Orfali Entrepreneur • Advisor
COO, Certified Sitecore Developer, CSM, Visionary and Entrepreneur at TechGuilds
Hi Benjamin - Our conversion rate from Free to either paid or in-app extras is 5% at $25 each. The average revenue from all free downloads is $1.25 perdownload.

We have three paid versions: $9.99, $34.99, and $54.99 :http://www.stratpad.com/price-editions/


Matt Moore
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Matt Moore Entrepreneur
Co-Founder & iCEO at CrowdMob Inc.
Does that LTV per free download include all the downloaders from Adwords / Flurry / other campaigns? Best, Matt -- http://www.linkedin.com/in/matthewpaulmoore (650) 888-5962
Nabil Orfali
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Nabil Orfali Entrepreneur • Advisor
COO, Certified Sitecore Developer, CSM, Visionary and Entrepreneur at TechGuilds
Thanks Craig. I would be glad to chat, plz connect with me at [removed to protect privacy]
Nabil Orfali
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Nabil Orfali Entrepreneur • Advisor
COO, Certified Sitecore Developer, CSM, Visionary and Entrepreneur at TechGuilds
Hey Matt - this includes all sources: adwords, admob, and flurry. And our target audience is entrepreneurs and small business around the world. We actually have 40,000 users in 121 countries.
Benjamin Young
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Benjamin Young Entrepreneur
CEO of Sworkit by Nexercise Inc.
If you can improve your funnel you can make this profitable. Right now iOS downloads through FB sdk in app promotions cost at least $1.50 per install. I feel you are close.
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