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How do you put a value on data?

I am doing some consulting for a startup and one of the possible revenue streams is selling ofour database to market research companies.

I wanted to know how can you estimate the value of a database or mailing list and if anyone has some experience doing it.


6 Replies

Mike Whitfield
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Mike Whitfield Entrepreneur
Sr. Software Engineer, EPAM, Google
Hi Leonard, my company specializes in selling data assets. We don't price on data assets qualitative value. It goes against the market grain, but I'm happy to discuss synergies with you and market overlap. We currently and typically generate around 10GB/day and go for dataset sizes of 100k for our customers. Tell me what you're up to a little more and I'll be happy to exchange stories.
Zeeshan Shah
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Zeeshan Shah Entrepreneur
Project Manager |Technology Architect |Entrepreneur
Hello,
I would be interested in learning more about pricing a data set as well.I am currently working in the social data space targeting crime, outages of electricity and water.
Diane Kaston
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Diane Kaston Entrepreneur
Director of Retail Business Development at E-commerce Jewelry Start Up
i have been wondering the same thing, i have a data base of 8,000 HNW customers and do not know how to sell the data..
A.J. Lawrence
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A.J. Lawrence Entrepreneur
Data focused revenue growth executive from startups to Global1000s
You might want to reach out to Nick Hall,http://members.founderdating.com/mentor-advisor/49449/nicholas-hall. He's working on something that should help you. I've sent a few clients his way and they've been happy.
Diane Kaston
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Diane Kaston Entrepreneur
Director of Retail Business Development at E-commerce Jewelry Start Up
thank you will do, D
Melinda Wittstock
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Melinda Wittstock Entrepreneur • Advisor
Entrepreneur, tech+social data innovator, Verifeed CEO, Maverick 1000, award-winning content creator, marketer.
Hi Leonard
My company Verifeed sells the "insights" or "answers" and is careful not to commoditize data.
It really depends on the value of the outcomes the data can bring - and how big of a pain point the data addresses. Does it solve a problem worth millions? Or is it just nice to have? Who's buying it - and why.

Hope that helps
Melinda
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