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How do you determine program vs. content equity?

I recently launched a nice little mobile app in which I used my own audio tracks and images for content. New images and audio tracks could easily be installed to create whole new apps that could be marketed independently. I want to approach some organizations that own their own content with the idea of creating new apps with them; my program and their content. How do we determine the relative value of the program and the content in order to determine the equity split? Do I license my app, do they license their content, form a joint venture partneship, or are there other legal arrangements I should look into. Where do I go to for advice in these matters?

3 Replies

John Seiffer
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John Seiffer Advisor
Business Advisor to growing companies
First you should talk to the other organizations and learn what they want. Perhaps they don't want equity. Maybe revenue share, maybe publicity or maybe something else. Start by learning what it is.
David Schwartz
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David Schwartz Entrepreneur • Advisor
Multi-Platform (Desktop+Mobile) Rapid Prototyping + Dev, Tool Dev
What's your value proposition? Is this a marketing app for companies? Or just some kind of info-app? What problem is it solving, or what itch is it scratching?

If it's for marketing, just charge them some kind of set-up fee and possibly a monthly hosting or management fee. Are there any in-app upgrades or ad revenues? Or a fee to buy it? If so, figure out how to split them.

It's fairly easy to build an app that hosts content. Then you need to distribute it and it needs to be useful and serve some kind of need. I'm not sure a static app would be used very much unless there's a TON of content. You might want to read the book, "Hooked" and see if that gives you any ideas.
Timothy Clark
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Timothy Clark Entrepreneur
Owner - Radiant Heart Studios
The app is for Tibetan Buddhists. It has a scrolling prayer wheel, working mala (rosary) and counter, deity images, mantra audio tracks. It comes pre-programmed with 10 mantras and is editable for adding more mantras, images and audio tracks. Other Buddhist and Hindu sects may be interested. They could insert their own content and market it to their members. It won't be a big money maker, but it would be simple enough to do, contributes something positive to the world and can make a little money for some organizations.
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