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Optimizely vs. Visual Website Optimizer for A/B testing?

Was reading the responses on this question and started to wonder which was better Optimizely or Visual Website Optimizer, for A/B testing? Also curious about their differences, or if people have another vendor they like and would suggest?


3 Replies

Andrew Lockley
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Andrew Lockley Advisor
Investor and strategy consultant
Oblique answer, but I'd start off with a 3rd party common sense/heuristics analysis, rather than worrying about product type. All split tests are hard to do with low traffic and/or a bad starting point, so it's best to get the friction out of the process first - manually. Andrew Lockley Andrewlockley.com
Greg Sherwin
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Greg Sherwin Advisor
vp engineering + it • singularity university
I second Andrew. Too often the temptation is to jump to tools when the fundamental basics aren't right yet -- before you try to automate them at scale.

Once you have constructed your initial tests and have run them, you'll be in a better position to know what you need and what you want. Until then, questions about whether a solution such as Optimizely or Optimizer are better for you won't make much relevant sense.
Shea Valentine
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Shea Valentine Advisor
Data Science Lead
I tend to advise companies away from using tools for A/B testing until they have someone experienced with statistics in their shop. These tools, while helpful, readily allow their customers a way to go wrong with confidence.
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