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Social media firms?

Does anyone have experience (good and bad) with hiring social media firms to manage your company's social media accounts, pages and reputation management? If good, who would you recommend? Thanks!

29 Replies

Nate Mordo
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Nate Mordo Advisor
Head of Brand Marketing, Internet.org by Facebook
I've worked with Spredfast in the past and they've provided a good service.
David McKeen
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David McKeen Entrepreneur
Social Media Manager | Social Media Education | Business Development | Marketing | Business Coaching | Speaker
I would say it depends on the company. I just launched a business providing such services. Be happy to talk to you about what you are looking for and if it is a good fit.
Jesse D. Landry
1
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Jesse D. Landry Entrepreneur
Business Development
Likeable Media --- Sent from RelateIQ for Android On Jun 9, 2015 5:07 PM, Lucia Guh-Siesel
Tony Wilkins
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Tony Wilkins Entrepreneur
Owner/Radio Host/Author/Business DevelopmentCoach/Public Speaker
Actually one of my clients can probably help you with that. I've cc'd Michelle McCullough on this thread and I'm including her 1 sheet about her business info as well. Tony Wilkins www.blogtalkradio.com/tonywilkins Small Business Forum Radio and Magazine
Michael Kleeman
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Michael Kleeman Entrepreneur
Senior Fellow - UCSD
I have used Shabbir Safdar who is first rate. Michael
Ed Frazier
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Ed Frazier Advisor
Vice Chairman of the Board at Rural Media Group
I have used a number of firms to provide social media. Not very pleased with the result from any of them. However, there are some upside results in limited cases. I measure success by the number of engagements, and retweets, or shares. Likes are not the same thing. Nothing wrong with likes and they make you site look like some one cares, but at the end of the day it is generating business that counts.

So its possible to spend a lot on social media but not realize a benefit from it. I see a lot of recommendation in the discussion which also demonstrates the number of ideas out there. It seems to me that each firm can deliver certain things but it is rare to find a firm that can actually do it all. So it will depend on your goal. How you intend to measure success and what you want the end result to be. Be sure to identify those goals and measures going in so you can evaluate the results.

It works best to keep you social media engaged in real time, which means knowing when you get a comment or inquiry and getting back to that person promptly to expand the engagement. Automated systems are just robots talking to robots. The readers are wise to those approaches so they will ultimately not achieve the desired result.

Good luck in your quest and see you on social media.
Gregg Anderson
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Gregg Anderson Advisor
Business Owner & President at Brand Management Labs
Hi Lucia,
My company actually provides social media management services along with website, search marketing, search optimization and social engagement services where we actual monitor and respond to active influencers. Active Influencers are trusted voices that drive conversation and action within our clients their business and network communities.
To maximize the benefits of social media, it should be part of your total inbound marketing program, not a separate silo in your sales strategy. [removed to protect privacy].
Ed Frazier
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Ed Frazier Advisor
Vice Chairman of the Board at Rural Media Group
Lucia,

Gregg sounds like he gets it. I would check his company out.

Ed
Michele Price @Prosperitygal
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Fractional CMO | Entrepreneurial Startup Mentor | Product Launch Strategist | HiMA Board Member
Lucia, my advice would first be to see what does their own social media presence look like. If they cannot do it for themselves, they are less likely to be able to perform successfully for you.

As an early adopter in the social media space, I can tell you that you want to make sure they understand your company, your brand's voice and who is your target customer/client.

You also want to think about how well do they understand marketing and sales. This is to ensure they are thinking about the entire business process while building and engaging with your prospects and customer base. A mistake that many "social media service companies" make is producing content or conversations that are not aligned to your business goals.

Because your social and digital audience is a important source for your brand's reputation, you always want a company that will deliver strategically, as well as execute in a timely manner.

Do you enjoy talking with them, are they helpful, do they ask you good questions? These indicators will start to show you what it will be like working with them. After all they are representing your brand to the public and you want to feel confident in their ability to do what they say.

You can reach out to me if I can answer any further questions [removed to protect privacy].
Kelli McLaughlin - Sharpley
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Entrepreneur, Problem Solver, People Connector, Music Lover, Foodie.
The results are just as much dependent on the client as they are on the vendor. I've worked with several organizations doing their social with mostly satisfied customers. The customers who have issue are the ones who fail to define or "stick to" their goals and refuse to allocate a budget to grow the presence.

Every organization should have a clear understanding of what it is they hope to achieve in a social media program, what the KPIs will be, and how it will integrate with their other outreach or media programs BEFORE they hire anyone - internally or in a consulting role.

There are many software options available for scheduling, monitoring, tracking, and even competitive intelligence. These offerings vary greatly in price and robustness. My suggestion is to first define what you need most, what type of person/company is the right fit for those needs - then look at the options to determine best fit and the KPIs most important to your company.
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