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need your help

All,

Apologies for using the email group this way, but I really need your help
if you are a parent. 5-10 minute survey -- link below.

Background: I recently started a company (thanks again to those of you who
helped inform this!) that I believe will revolutionize health globally. I
need your help. If you are a parent, can you kindly fill out the following
survey.  Thanks in advance.  I really appreciate it.

https://columbia.qualtrics.com/SE/?SID=SV_2tOIKibbxNHz577

Inder

Inder Singh | Founder & CEO, Transform Health Inc. |
in...@transformhealth.me | +1 415 812 4633

10 Replies

John Rodley
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John Rodley Entrepreneur
CTO & co-founder at Twiage

Too long dude.  I'm only halfway through, I think, and the progress
indicator isn't helping much.

Michael Brill
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Michael Brill Entrepreneur
Technology startup exec focused on AI-driven products

I have to be honest and say I bailed after 3-4 screens... felt bad but (a) there's a TON of checkboxes, (b) I don't really know how long it's going to take, and (c) you didn't prepare me or let me know why all this detail is necessary.  

On Feb 1, 2013, at 1:07 PM, john <j...@rodley.com> wrote:

John Rodley
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0
John Rodley Entrepreneur
CTO & co-founder at Twiage

I finished it, but only because I'm avoiding what I'm supposed to be doing
...

JR

Inder Singh
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0
Inder Singh Entrepreneur
Founder & CEO at Kinsa

Hi all, Thanks so much for the feedback. Apologies for the detail, I do
know it feels long, but it should take under 10 minutes to compete and it
is dynamic so most people complete in ~5 minutes.  I really wanted to keep
it much shorter, but our marketing person felt it was important to get more
detail. The reason for the detail is that it wil inform a number of product
and company directions. Thanks in advance to any of you who can bear with
and complete part or all of it (*partial responses are captured*).

Inder

Thomas Knoll
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0
Thomas Knoll Entrepreneur • Advisor
Executive Advisor & Business Coach. I help entrepreneurs survive and thrive at building their teams and businesses.

Inder,

I'm cheering for you. This stuff is really hard. I hope you knock this one
out of the park. But, I'm not sure you're hearing what some of the most
friendly and supportive and empathetic people to your cause are saying to
you:

"It's too long."
"I quit."

You get 0% data instead of 100% of data from 25% less questions up front.

And, if people who are empathetic to your cause won't even help you,
imagine how hard it will be to get apathetic people to answer your
questions?

Q: Do you have product market fit yet?

A1: No. (Then why do you even have a marketer on your team?)
A2: Yes. (Congratulations! Ask smaller questions so your marketer can get
*any* data.)

</imho>
TK

John Rodley
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0
John Rodley Entrepreneur
CTO & co-founder at Twiage

Hear, hear.  We're on your side.  We're startup guys so we have no patience
and the attention span of a gnat.  You want to talk to the ladies on this
one.  And for actual constructive criticism, don't ask extra questions for
extra children.  You're trying to be too fine there to no good purpose.

JR

Michael Brill
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0
Michael Brill Entrepreneur
Technology startup exec focused on AI-driven products

Assumedly we're drilling into this for everyone's benefit, not simply to tell Inder his form is too long.

For me, it's simple: (1) let people know why what they're doing matters, (2) set their expectations and (3) let them know where they are in the process.  

(1) Right now it sounds like you want to make a better thermometer.  OK, I don't really know why the world needs a better thermometer... so it's not that compelling.  Maybe something "every year, 2 million children die because...."  OK, great, I'm doing good here.
(2) Right now there are no expectations set.  Maybe something like "There are a lot of questions (10 pages), but they're going to be extremely valuable in helping us achieve our mission.  So thank you"  OK, 10 pages, I can do that.
(3) page 1 of 2, 2 of 10, ... you're done

On Feb 1, 2013, at 1:45 PM, Thomas Knoll <tho...@founderdating.com> wrote:

josh cook
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0
josh cook Entrepreneur
Entertainment Professional (Education Enthusiast)

I havne't taken it yet because as John said, we have the attention span of a gnat.  At the same time I'm totally offended by his suggestion that this is one to "ask the ladies" since I parent as much (if not more) than my wife does.  

For the record though, if this is about a new thermometer, there's great argument for a "touch-less" to exist.  I stupidly invested in the penny stocks of some company who was producing them years ago (don't' remember how the technology worked, but I could see the demand).  The product idea is huge?was just executed terribly in that situation.

I'll try to take survey when I can.
Josh.

On Feb 1, 2013, at 4:59 PM, Michael Brill <mich...@botnik.com> wrote:

James Bond
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0
James Bond Entrepreneur
CTO at SupplyBetter

I have to agree with Thomas on this -- a survey probably isn't a very
effective way of trying to discover product/market fit. And unless your
target market happens to look exactly like FD members, you're not going to
learn much by sending it to this group. Trying to find out what "people in
general" think & want is a shotgun approach; the results are likely to be
contradictory and confusing, you won't know whether to change the product,
or change the customer you're going after (even limiting to "parents" --
your screening questions don't seem narrow it down much more than that). It
seems to me that detailed surveys are best used within a selected group
that fits your customer profile, *after* you've identified the customer
segment that has this as a significant problem, in order to refine &
optimize your offering.

http://leanstartupmachine.com/2011/07/the-flaws-of-online-surveys/

On Fri, Feb 1, 2013 at 1:45 PM, Thomas Knoll <tho...@founderdating.com>wrote:

Inder Singh
0
0
Inder Singh Entrepreneur
Founder & CEO at Kinsa

Thanks Thomas. Appreciate the feedback.

Sent from my iPhone

On Feb 1, 2013, at 4:45 PM, Thomas Knoll <tho...@founderdating.com> wrote:

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