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Tools to optimize time spent on social media?

Managing social media has become A LOT of work, not to mention constantly disrupting other focus. Are premium tools and services for managing social media worth the price? I ran across SproutSocial today and it got me wondering. Have you tried this or similar tools? What's your experience?

Between balancing brand-fronts on 5+ social media sites, cross-posting content, and trying to be as responsive as possible across so many mediums, this has become a huge time suck, and it always feels like I'm playing catch-up. Is there a better way? I already use Buffer (and could use Hootsuite) for cross-posting, but everything else is largely manual on each platform.

8 Replies

Dave Kerpen
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Dave Kerpen Entrepreneur
Founder & CEO, Likeable Local, NY Times Best-Selling Author & Speaker
Check out our free tool Valerie, Likeable Hub. It's purpose is to save you time! Http://LikeableHub.com Would love your feedback. Dave
Valerie Lanard
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Valerie Lanard Entrepreneur
Senior Software Engineering Manager at Salesforce
Dave, thank you for the link although free trial != free... ?

Of course, I am looking for feedback on the efficacy of such tools to justify adding more to my busy plate. :-)


Dave Kerpen
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Dave Kerpen Entrepreneur
Founder & CEO, Likeable Local, NY Times Best-Selling Author & Speaker
Of course, sorry about that. Send me your email address you sign up for to [removed to protect privacy] and I'll make sure you have free access for life, Valerie. (Or anyone else reading this - just mention FD please)
John Dunlea
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John Dunlea Entrepreneur
AVP Cyber Security Analytics
Hi Dave,

This sounds like a great tool. I too have the same issues as Valerie in relation to time spent trying to keep track of social media and maintain constant updates for it. I am definitely interested in what you have to offer. Should I sent you my information?
Dave Kerpen
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Dave Kerpen Entrepreneur
Founder & CEO, Likeable Local, NY Times Best-Selling Author & Speaker
Sure John
Francesco Regini
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Top revenue producer with proven track record
Hi Dave,
May I also take you up on your offer?
Thank you very much.
Francesco
Gregg Anderson
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Gregg Anderson Advisor
Business Owner & President at Brand Management Labs

Understand that social media (SM) is only one of many components associated with and effective inbound marketing program. Three key issues are associated with SM, 1) Which SM platform (s) connects with your customers, 2) Your time, and 3)Value/ROI. How much time are you spending on SM and how does that compare to your hourly compensation, (3hrs @ $50/hr = $150). ROI is most important. Can you outsource SM and spend your time more effectively on sales, customer relations or operations.

For B2B, SM is a keyreputationmanagement tool that will support direct sells efforts. For B2C, SM can actually be a lead generator to connect with prospects and customers. In both cases a strong website platform can significantly improve your SM effectiveness.

Outsourcing has it's privilege. Avoid these operating overhead costs by working with companies like us!

? Search Engine Marketing Specialist - $40,000-$60,000/yr, ($3,333 - $5,000/mo) + benefits

? Social Media Specialist - $20,000-$40,000/yr, ($1,667 - 3,333/mo) + benefits

? Marketing Coordinator - $40,000-$60,000/yr, ($3,333 - $5,000/mo) + benefits

? Director of Marketing - $60,000/yr, ($5,000/mo) + benefits

? Basic licenses & tools - $10,000-$20,000 per year

? Conferences & training - $1000-$5000 per year

Dave Kerpen
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Dave Kerpen Entrepreneur
Founder & CEO, Likeable Local, NY Times Best-Selling Author & Speaker
Hey all - got lots of requests - so made it easy - anyone who wants our VIP free for life - (normally $20/month) can sign up at http://likeablefriends.com - all i ask is that you help spread the word! Thanks!
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