Big News: FounderDating is joining OneVest to build the largest community for entrepreneurs. Details here
Latest Notifications
You have no recent recommendations.
Name
Title
 
MiniBio
FOLLOW
Title
 Followers
FOLLOW TOPIC

Question goes here

1,300 Followers

  • Name
    Entrepreneur
  • Name
    Entrepreneur
  • Name
    Entrepreneur
  • Name
    Entrepreneur
  • Name
    Entrepreneur
  • Name
    Entrepreneur
  • Name
    Entrepreneur
  • Name
    Entrepreneur

How do I go about targeting my core audience?

I am a technical co-founder at Roundhop, an online video speed dating application. We have completed a beta version of the application and are ready to test it out with real users. We have put up events online for users to join, but we are unable to reach critical mass at any particular location to start an event. We have decided to start small and target single professionals in SF bay area and NYC to begin with. However, both I and my co-founder only have technical expertise, but no real marketing/sales exposure. What would be a good way to target our core audience? I have thought abou investing in Twitter and Facebook ads, but don't know how effective they are. Any suggestions or insights? TIA.

23 Replies

Aditya Chhabra
1
0
Aditya Chhabra Entrepreneur
User Experience Manager at Vodafone UK, Founder at PollPlug.com
Have you posted the app on producthunt, hacker news, reddit, betalist?

These channels are great for getting early traction and customer validation.
Patrina Mack
3
0
Patrina Mack Advisor
Experts in global commercialization
There are tons of groups on Meetup focused on singles and some put on big events. These big events sometimes have vendor tables...I would try a much more focused approach of either advertising on these meetup pages or looking for their big events to see about a vendor/sponsor table. Also, there are tons of folks who have the specialty of being a dating coach. I would reach out to them and ask them to invite their clientele to beta your product. Be sure to have an inducement to the coaches, i.e., they can offer their clients a discount plus a commission to the coach everytime someone signs up.
Amy Weicker
2
0
Amy Weicker Entrepreneur
Director of Marketing, Marketing Consultant, Social Media Strategist, Customer Experience Enthusiast
I'd definitely give Facebook and Twitter advertising a try. Geotarget, narrow your age ranges on Facebook, target singles only, and go after those who are already following/liking other dating sites.

You can play around with the conversion objectives on each platform to find better rates. Sometimes a promoted tweet, for example, will cost you $4 per engagement... but that same exact tweet set up as a Twitter lead gen or website card will average $2 per lead, while gathering faves/follows/RTs at no additional cost. It takes some experimenting to find what works best for your specific goals, so don't be shy about trying different methods.

You can also reach out to users manually by searching or grabbing followers from other niche or geographically relevant dating services. Just take care to mind Twitter's limits; do it manually and be selective. The goal isn't to do something scalable here, just to get you enough users for a couple events. You don't want your account suspended for failure to learn the rules before starting your outreach.

While you can typically expect to pay more per click on Google Adwords, you also reach a much more highly targeted audience who is ready to sign up. It wouldn't hurt to set up a low-budget longtail keyword campaign. Stay away from generic terms like "dating app," which has an absurd amount if competition -- get creative and go for very specific search queries.

You can also try influencer marketing... identify singles with large followings, young local celebs, or dating experts in your target areas and reach out to them. Sometimes you'll find people willing to promote your service for free; other times, offering an incentive will get them on board.

Might consider taking your promotions offline. Print up some club flyers (you can get 5000 high quality glossy, full color card stock prints for about $100) and hire a "brand ambassador" or 3 to go hand them out where your target demographic spends time. (Avoid tourist spots! You want locals.)


For all your efforts, make sure you are tracking everything. Your online efforts need a campaign identifier carried through the whole process and saved with your user account data so that months from now, you can look back and analyze your traffic sources vs conversions. You'll want to know where your ideal users come from so you can replicate the process as you scale. Get that set up now. For offline promotions, use campaign-specific promo codes, unique subdomains or trackable QR codes wherever you can; doing so will help you track the effectiveness and tell you if it's worth continuing with each specific method.
Sean McBeth
4
0
Sean McBeth Entrepreneur
Chief Technology Officer at Highland Fundraising Solutions, LLC
No, posting your link on those sites is a great way to get *hits*, it is *not* a great way to get *traction*. Traction and hits are not the same thing.

Get off the internet and out into the real world.

Print some glossy, flashy business cards or post-card sized flyers. You can get a lot of something really nice for less than $1000. Drop them off at night clubs and bars in your area.

Go out to singles and social meetups. There are all kinds. Get to know people, and get to make friends with them. You'll naturally end up talking about your work. Get the people you know to come on board.

Be creative, think about it some, and I bet you can come up with a few more ideas. Who knows, maybe sci-fi and gaming conventions would be a good venue. Popular FM pop radio stations do singles events all the time, get on board with them. What about a set of kiosks you can cart around to different locations in parallel, to make a physical connection but emphasize the virtual?

You have to go to your market. It will not come to you. HN and ProductHunt and Reddit users are not your market. Singles looking to have fun are your market. Go to your market.
Peter Jones [LION: li.blueoyster~@~gmail.com]
2
0
Peter Jones creates solutions for product USP, market messaging, team building, venture and other commercial capital
You need to test both your product and your marketing message before throwing money at advertising.

Do you have local Meetup groups near you?

Go there, find marketers, ask them for actual live references, and then ask the references what services were provided and what the results were.

Better though, find social Meetups for your age demographic, take your App, and test it on a live audience!

When testing the App, listen hard for what your testers say it does for them.

Then use their language, the benefits, not your technical language, the features.

Good luck!
Jonathan Poston
0
0
Jonathan Poston Entrepreneur
Yiveo.com | Medical Marketing Agency
Determining your target and which channel (s) to reach them on, and producing compelling messaging to appeal to personas is a good start. Unless your product is unique and useful enough to rock the audience you're targeting, it's not likely to "go viral" or even gain much traction on social media without a solid creative content strategy and lots of ad dollars.

If the viral potential / ad budget isn't there, think like a growth hacker and start drawing outside of the lines.
Marcus Glover
1
0
Marcus Glover Entrepreneur
Founder/Partner at T-List Inc.
Its not about marketing per se, as much as you much concern yourself with building a brandA brand that lives up to the values, beliefs and promises that you make to your core constituents. You are operating in a category which is well defined with dominate brand players. A slight tech advantage wont hold as an advantage for very long so youll have to really deliver brand aspiration which captures the sentiments of excitement and desire in the marketplace. Remember if everyone else is selling bottled water, go the opposite direction and sell, thirsty. Best of luck.
Trevor Collins
1
0
Trevor Collins Entrepreneur
Crowdfunding Entrepreneur & Co-Founder of 100 Danish
Hi Dhatraditya, there are definite draws to using a channel such as paid Facebook ads. You can actually gather a ton of data - if you have a healthy ad spend - to zone in on who your target demographic and audience is. A firm I worked with here in Boston has done this successfully for a number of bootstrapped and venture-backed startups. I'm happy to make an introduction if that's helpful. Cheers!
Anthony Levy
1
0
Anthony Levy Advisor
Strategy Intern at Tribal Worldwide
Hi there, I'm no "expert" in segmentation and targeting, but I have spent the last 3 years of my life studying these concepts at the Leeds school of business at the University of Colorado. I think this depends largely on how you decide to segment your audience, and where your target audience spends most of their time. It would be specially helpful to understand which dating apps and sites they are already using as well. It is my experience that facebook and Twitter ads are very expensive. I would start a blog and take the Hubspot inbound marketing certification course. The course is free and will teach you everything you need to know about inbound. As for outbound, there is a very cool new company called Visibl which allows you to hyper target video ads for as little as $40 check them out here http://www.getvisibl.com/#/about Let me know if there is any way I can help out more. Cheers, AL Sent from my iPhone
Jukka Niemelä
1
0
Jukka Niemelä Advisor
Simplifier & possibilist. Entrepreneur since 2008. Proven track record in helping others succeed.
If you want quick money, lottery would be the best option. But seriously, you can reach the critical mass with low budget. It just takes a bit time. Practice "show, don't tell" principle, keep on telling about your product in social media and eventually the snowball effect will start. I was conducting training about this subject today.

What you need first is the story of your app. What is it good for? How does it make the users' life easier/safer/more fun/etc.? Then you should have a narrated demo video to make it go viral. Start blogging about your app and tweet a lot, too. Seek for discussion forums where you can get in a conversation and talk about your app. There are many things you can do without anyone sending you an invoice.

Eventually you will reach enough (potential) users who will do part of the marketing for you; recommend others, blog about it etc. Then you have a chance to break through.

Hope this helps. Juke
Join FounderDating to participate in the discussion
Nothing gets posted to LinkedIn and your information will not be shared.

Just a few more details please.

DO: Start a discussion, share a resource, or ask a question related to entrepreneurship.
DON'T: Post about prohibited topics such as recruiting, cofounder wanted, check out my product
or feedback on the FD site (you can send this to us directly info@founderdating.com).
See the Community Code of Conduct for more details.

Title

Give your question or discussion topic a great title, make it catchy and succinct.

Details

Make sure what you're about to say is specific and relevant - you'll get better responses.

Topics

Tag your discussion so you get more relevant responses.

Question goes here

1,300 Followers

  • Name
    Details
  • Name
    Details
  • Name
    Details
  • Name
    Details
  • Name
    Details
  • Name
    Details
  • Name
    Details
  • Name
    Details
Know someone who should answer this question? Enter their email below
Stay current and follow these discussion topics?