Big News: FounderDating is joining OneVest to build the largest community for entrepreneurs. Details here
Latest Notifications
You have no recent recommendations.
Name
Title
 
MiniBio
FOLLOW
Title
 Followers
FOLLOW TOPIC

Question goes here

1,300 Followers

  • Name
    Entrepreneur
  • Name
    Entrepreneur
  • Name
    Entrepreneur
  • Name
    Entrepreneur
  • Name
    Entrepreneur
  • Name
    Entrepreneur
  • Name
    Entrepreneur
  • Name
    Entrepreneur

How will public relations and marketing collaborate to create content in the future?

I've noticed a big push to get all hands on deck when it comes to content creation. In particular, a joint team of marketing and PR to create a dynamic/well-rounded content creation task-force within a company. Is this sort of interaction efficient? Or might it do more harm than good when two different groups come together to create market-worthy content?

3 Replies

Marc Duke
1
0
Marc Duke Entrepreneur
B2B Marketer focusing on start ups
PR is a subset of marketing it's just that SEO and content creation have landed right in the middle of the mix and adding user generated content and social means that collaboration and conversation are key.
David J. Neff
0
0
David J. Neff Entrepreneur
Digital Strategy Manager at PwC
I would also add to this conversation. "What the trackable value of PR? What's the ROI?" Thanks, Thanks, David J. Neff @daveiam on Twitter
David Friedman
0
0
David Friedman Advisor
Co-founder and Managing Director, C-Level Partners | Interim Executive | Investor | Board Member
I like Marc's answer and agree PR is normally a subset of the broader "Big M" marketing. That said, i like the concept of have a content creation team with ONE assigned leader from a marketing or communications discipline. Depending on the business, you might include PR, Customer service, Sales (because they have to use the content in some way), engineering/technology/innovatoin, and digital marketing (because they will be listening posts to all social media.)

Good luck.

david
Join FounderDating to participate in the discussion
Nothing gets posted to LinkedIn and your information will not be shared.

Just a few more details please.

DO: Start a discussion, share a resource, or ask a question related to entrepreneurship.
DON'T: Post about prohibited topics such as recruiting, cofounder wanted, check out my product
or feedback on the FD site (you can send this to us directly info@founderdating.com).
See the Community Code of Conduct for more details.

Title

Give your question or discussion topic a great title, make it catchy and succinct.

Details

Make sure what you're about to say is specific and relevant - you'll get better responses.

Topics

Tag your discussion so you get more relevant responses.

Question goes here

1,300 Followers

  • Name
    Details
  • Name
    Details
  • Name
    Details
  • Name
    Details
  • Name
    Details
  • Name
    Details
  • Name
    Details
  • Name
    Details
Know someone who should answer this question? Enter their email below
Stay current and follow these discussion topics?