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How do you calculate Frequently Addressable Market (FAM)?

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Reading a good post/point from Jason Baptiste about Frequently Addressable Market - basically how often are people going to need your service (And therefor return). In some instances, it's obvious how to calculate this - if it's a parking app you can say "people park at least 2x a day." But for a commerce app or something similar is it pure assumptions or how do others think about frequency before having tons of data? Or should we not care until we have users?

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Chris Carruth
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Chris Carruth Advisor
VP/Director. Strategy | Business Development | Operations | Product | Solutions

Just posted answer to a very similar question from another founder. There are a ton of ways to find data, commission studies, interview experts formerly employed by your competitors, etc that can be used to build models.

I personally, having done this type of work for many years, would never throw some numbers out without a basis for those numbers. Dig, dig, dig..you will find data that can at least provide a range of metrics that could/should go into a model.

Now, if you have a backer with deep pockets and he is not concerned about a model, or is willing to "launch and let's see what happens" please send me his phone number...;)

Julien Fruchier
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Julien Fruchier Entrepreneur
Founder at Republic of Change
That data should be available from the industry associations representing your space of interest.
CJ Silberman, J.D. PRODUCER
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Becoming Jody II The Coveting-Screening | | | | | | | | | | | Becoming Jody II The Coveting-ScreeningBrown Paper Tickets - The first and only fair trade ticketing company! | | | | View on www.brownpaperticke... | Preview by Yahoo | | | | | CJ Silberman, J.D.Find my new course, "Law Matters" on Udemy: How to Fix Your Credit, LLC vs S Corp-https://www.udemy.com/law-matters/#/
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