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1000 People Joined Wealth Building Group but How do I get them to Engage to build a working Community

We found that many click join at the idea of being part of a wealth building oriented community (Based solely on the name and summary description) but after they join, they are not engaging by attending meetings, responding to questionnaires / surveys, offering ideas, replying to discussions or connecting with each other. How do we begin to work toward a healthy community when the members seem so complacent after joining? My goal for this community is to eventually get them to join my wealth building start up.

16 Replies

Lane Campbell
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0
Lane Campbell Advisor
Lifelong Entrepreneur
To get your users more engaged you should look at gamification solutions. Giving users a rank on the site or others badges they can earn will give them a sense of accomplishment.
Jackson Powell
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Jackson Powell Advisor
UI/UX Designer & Front End Developer
Lane's got a great idea. You might also want to check out the co-founder of Mint's interview of the ProductHunt founders on how to build a community.

Nick LaFond
1
0
Nick LaFond Advisor
Investor | Entrepreneur | Startup Advisor
You need them to invest in the community, before they'll engage. Clicking "join" is the first step. now, reach out to them and show them what the value is. If the value prop is great enough, and you sell it properly, you can then ask them to invest (time or money) in a light way.

Attending a meeting might be too strong at first. I like the idea of the survey. How was it executed?
0
0
X
Entrepreneur
William,
Send me your email address and tomorrow we are launching our prototype V3WPerCloud beta test based in transforming talk into human commitments. Your role as the authoring prime core mover is co-designing productivity in invites, requests and offers stewarding leadership of interested parties. V3WPerCloud surfs current email structures alerting those committed to the idea to conversations for actions. Fast food cannot create gourmet meals. A good Chef knows how to cook slow is deeply involved in all the elements of cooking and when necessary can apply the skill fast and spontaneously. I am a slow cook in the prototype actionable research consultancy for 30 years and the V3WPerCloud is my first beta dish with an alpha team of developers ready-at-hand to cook the main course.

Information is not effective conversations. Specific offers such as the one I just made to you requires action on the hearer's part. I know how to make an offer. An offer is a request with a promise. I promise you that the 1,000 people in your community will have the opportunity to experience a quantum jump in productivity via email 300%.

Good fortune comes from enactive embodied connected engagements long term not fast food marketing on email today looking for short cuts or instant riches in mass media marketing
Best regards,
Mushin
Cell [removed to protect privacy]
Xanh Tan Nhanh
0
2
Xanh Tan Nhanh Entrepreneur
Student at KC
How to talk with higher lever people?
Lisha Hannafin
1
0
Lisha Hannafin Entrepreneur
Co-Founder and board member at Piston & Chain
HI William,

I find a personal touch is highly motivating. Send them a note or pick up the phone and suggest specific actions for them to take. I have found that most people are willing to engage but sometimes need some coaching. Coaching users is also good so you can guide the content to be sure to seed the community with the activities that you think will resonate and motivate other community members to participate. Sometimes this take some small experiments so don't be afraid to try different types of engagement to see what has legs.
Kris Young
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Kris Young Entrepreneur • Advisor
Optop-Mechanical Engineer at Advanced Energy
I agree with all the above statements and would add that there is something in our basic human nature that only places value on things that already have value. That might sound redundant, but it's one of the reasons people would use a NordicTrack, when their other cheap home gym equipment was collecting dust. I believe it's also why so many people (myself included) get excited about a cheap GroupOn but then don't use it.

Those two examples had to do with behavior based on price (expensive vs. cheap), but I also think it applies to expectations, and and exclusivity.

Of all the social media sites I'm a member of, FounderDating is the only one that required more than just a couple bucks from me; it required that I had a few people vouch for me. It wasn't that hard to get of course, but it took both time, and a bit of good natured pestering on my part. Now it's the site that I find most engaging, and that I am most active in, as well as the one that seems to have the most active community. I'm sure there are other reasons (execution, quality members, distorted personal perspective, etc.) but I know a large part of my commitment to this site is coming from the first impression it made on me by saying if I wanted access I needed to prove that I was worthy in some way.

There is definitely an aspect of gaming here, but I think it's also more than that, is a statement of value that is a self fulfiling prophecy.
Karl Schulmeisters
1
0
Karl Schulmeisters Entrepreneur
CTO ClearRoadmap

I'd go a step further

>>We found that many click join at the idea of being part of a wealth building oriented community (Based solely on the name and summary description) but after they join, they are not engaging by attending meetings<<

Think through what you did:

  1. you offered them something for nothing
  2. you then asked them to give you something for nothing.

Sure feels like a bait and switch to me

Julien Fruchier
1
0
Julien Fruchier Entrepreneur
Founder at Republic of Change
  1. Agreed with @Lane about gamification and rewards. It's a must, not a nice ideal.
  2. @Karl has a good point that I'll elaborate on below.
Everyone everywhere is constantly being asked to join something. If you want people to take you seriously, you have to a) make it easy for them to join and b) offer more value than what you promised. Maybe people think that by signing up they're going to learn something from successful people with knowhow only to discover it's people just like them who have little to contribute? If FD was full of wantrrepreneurs, would it be appealing to you?

You have a second issue that I think is worth addressing. Money (wealth building) is a tricky thing to get people to discuss. If you're asking people questions about what they do to build wealth, they're not going to be very open to discussing them, especially with someone they don't know and especially when they are not clear on what they're going to get out of it.
Xanh Tan Nhanh
0
0
Xanh Tan Nhanh Entrepreneur
Student at KC
Who answer my question? ==!
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