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What is the way to reconnect with investor after months no communication?

Met with a great and potential investor awhile back (October), we were set to follow up with some information, but honestly were more focused on the sale opportunity in front of us. That sale didn't happen, but we have learned a great deal and started to pivot towards a different biz model.

What's the best way to reconnect and get things back moving again?


7 Replies

Sean Hurley
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Sean Hurley Entrepreneur • Advisor
Strategic Marketing Leader with strong financial results for growing organizations
One approach is to follow up with a concise and meaningful update of your business relaying any news/momentum that would pique the investors interest. If you can afford to, invite the person to lunch at your expense. Do you have an Executive Summary you can share with this person?
Rick Stratton
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Rick Stratton Entrepreneur
Great States Software / Feed.Us / MKEcribs
Just be straightforward and direct and explain why you've been out of touch.

It's pretty typical for startups to have their head down and drop the ball on communications. You're not an outlier.

That being said, keeping in regular communication when you don't need money is an excellent way to keep people engaged for when you do need money.
John Seiffer
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John Seiffer Advisor
Business Advisor to growing companies
I'd say exactly what you said here in an email - add a bit more detail about what you learned and what your new biz model looks like - then ask if he/she is interested in getting together for coffee to hear more.

Mark Suster has a great blog post on "lines not dots" meaning investors want to see what you've accomplished over time (a line) not a single pitch (a dot) before they make an investment decision. As Rick Stratton said, regular communication is beneficial.
Edward Robertshaw
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Started TinyCall
Just say:

"Hey [foo], we met you in October at [some event]. Timing wasn't good for us then but now it is. Can we set up a 15 minute call to bring you up to speed.

Thanks,
[Your name here]

PS here is our angel list profile www.angel.co/[mycompany]
"
John Zamoiski
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John Zamoiski Entrepreneur
Chief Opportunity Officer at ADLarge Media
1. Be honest
2. Be honest

True entrepreneurs and business people respect honesty. You also owe them an apology for not appropriately letting them know where things stood for a while. That will hold a lot of weight.
Rob Gropper
0
0
Rob Gropper Entrepreneur
Director at PetHero, SPC - Member at Eastside Incubator - Principal at Tuxedo Technologies Group
Alison, .... pretty much what you just said in your original post here.
Heidi C. Hutchison
0
0
Heidi C. Hutchison Entrepreneur
Managing Director, Tau Consulting Group ❖ Outsourced Marketing Expertise ⇨ Driving Business Growth
I will be attending a conference in Atlanta from Wednesday, April 22 to Saturday, April 23. I will have limited access to emails. If this is urgent, please call me on my mobile or text me at (858) 245-7003. I will be back in the office on Monday, April 27. Cheers, Heidi
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