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Is it better to launch an app in the U.S. and Canada at the same time ?

Is it better to launch a mobile application in one country before another country. I've heard both arguments, one being first to the market is the key. the other being launch in U.S and canada to avoid copy cats in the other country.. my plan is global but don't know where to start. thoughts?

5 Replies

Dirk de Kok
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Dirk de Kok Advisor
Founder and CTO Mobtest
I'd say launch first in Canada, see how the app performs (crash reports via Crittercism or Crashlytics) and what user feedback you get. Improve the app, and then 2-4 weeks later launch also in the USA with a marketing campaign.
Matthew Campbell
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Matthew Campbell Entrepreneur • Advisor
General Purpose GO Hacker at DigitalOcean
Yeah we launched our app in a small country (Thailand), where facebook ad dollars were REALLY cheap, got a lot of user feedback before we officially launched in the US. So we could have a better product. Depending on the app markets outside the US can be more lucrative cause ad buys are cheaper and less competition if you do good localization.
Heidi C. Hutchison
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Heidi C. Hutchison Entrepreneur
Managing Director, Tau Consulting Group ❖ Outsourced Marketing Expertise ⇨ Driving Business Growth
I will be attending a conference in Atlanta from Wednesday, April 22 to Saturday, April 23. I will have limited access to emails. If this is urgent, please call me on my mobile or text me at (858) 245-7003. I will be back in the office on Monday, April 27. Cheers, Heidi
Joanan Hernandez
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Joanan Hernandez Entrepreneur
CEO & Founder at Mollejuo
Hello Mark,

Big games companies tend to do soft launches frequently. But if you do follow that path of soft launching, it should be as Dirk mentioned, with the objective of launching soon on the other markets.

If you wish, we can extend this conversation privately.

Cheers!
Brice Salmon
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Brice Salmon Entrepreneur
Founder and Project Manager at Glasgow Studio and Baltic Club
I've heard from the CEO ofUlulabthis week on a panel that they've first launched in Thailand and NZfor the same reasonsMatthew Campbellsaid above.
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