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How To Bring on a Chief Marketing Officer in a Start up?

We are a healthcare start up, and are looking to bring on a Chief Marketing officer (CMO), and possibly a co-founder. We are product ready, did a very successful beta program with a university, and are now launching to the B2B and B2C market with our holistic diabetes reversal program.

What is the best way to find this person in the Boston area? Lastly, we are short on cash, rich in equity...

27 Replies

Stuart Long
0
0
Stuart Long Entrepreneur
CEO - Progressive Leader & Growth Catalyst
LinkedIn Premium is a good place to start.
Jonah Story
1
2
Jonah Story Advisor
I adjust, create or rescue brand identities. Then I market them. ► www.about.me/jonahstory.
Geoff, have you put together a list of tasks and roles you are looking to fill with this position? I question whether you need a CMO or just a contracted Marketing Director in the interim. JS
Ramesh Kumar
2
1
Ramesh Kumar Entrepreneur
CEO and Co-founder zakipoint health
or a combo of marketing Intern and Sales guy. Starts up needs sales.
Chad Huemme
0
1
Chad Huemme Entrepreneur
Business Development| Operations| Strategy
Contact me at the IEC...iecprograms.com.
Andy Abramson
0
0
Andy Abramson Advisor
CEO, Comunicano
Job description
Expectations
The network the person has to leverage for both sales/customer development and investment
Attend local startup and tech events where you can network
Create a strong advisory board which can communicate your needs to their network.

Happy to have a call as I've been involved in mHealth and Healthcare, we represent the Wireless Life Sciences Alliance and have worked with healthcare companies on strategy, comms and marketing.
Paul O'Brien
11
0
Paul O'Brien Entrepreneur • Advisor
Tech Economic Development and VC CMO
Let me encourage you to focus on "co-founder"

There is an endless set of research, editorial, and perspective on the idea (perhaps fact) that two people make technology companies work: CTO and CMO. More than that, opinion after opinion is citing that the CMO of today is the CEO of the future. Why? Or rather, why not?

Most companies that fail think of Marketing is growth and customer acquisition. That couldn't be further from the truth with Marketing being the breadth of activity dealing with ALL customers be that analytics to customer support for website visitors to investors. Growth and customer acquisition are nothing more than the result of good Marketing and various programs such as Advertising.

Thus, the perspective makes sense. Your Technical person builds and your Marketing person architects: your customer strategy, your growth models, your funding plan, your product road map, etc. Why do they do so much? Isn't that the CEO's/founders' job? No. The CEO's job is to make sure the team has the resources it needs: human, capital, and strategic vision. To wit, I'm not the first to posit that the exceptional startup teams are those with 3 founders, not two:Perfect Startup Team. Visionary, builder, marketer.

So don't try to hire a CMO ("hire" being my word, I realize, not yours). "CMOs" are expensive executives with years of experience. Find a co-founder. Be the visionary leader and the brilliant technical co-founder as that's what a brilliant marketer is seeking in working with you. If you're trying to bring on a Marketing person, a "CMO," to grow the company, you'll find someone looking for a job; someone who probably wants to get paid and certainly will want more of the company if getting paid isn't possible. You're not ready to bring on a "CMO," but you are ready to have someone on the founding team who leads Marketing. Find the partner with whom you'd build a company, as that's what you're doing; someone who has the skillset that complements your own and enables you to bring your brilliant idea to market. Call them a co-founder and make them CMO only in the sense that a partner expects to meet with that person.
Rob Scott
0
1
Rob Scott Entrepreneur
President and CEO at Clique Intelligence Inc
Let me help u Rob. H. Scott President and CEO Clique Intelligence Inc [removed to protect privacy](c) [removed to protect privacy](c)
Peter Kestenbaum
0
0
Peter Kestenbaum Entrepreneur
Advisor, Investor, Mentor to Emerging firms
A bit more info please... a healthcare startup which does what.... A CMO who is going to do what ( meaning evangelize, PR, build industry partnerships, generate leads )...... to assist our product, for which we have N clients , whose main clients will be (healthcare providers, healthcare funders, doctors, hospitals, oncology patients........ and will sold to via direct, channel, or even tbd... and lastly is this your long term CMO or just your lead marketing person now.... can you leverage fractional leadership


Rob Gropper
1
0
Rob Gropper Entrepreneur
Director at PetHero, SPC - Member at Eastside Incubator - Principal at Tuxedo Technologies Group
@Geoff; why a CMO? what's the objective(s)? what do you expect this person to do?
Sharon McCarthy
3
0
Sharon McCarthy Entrepreneur
Chief Marketing Officer
A Good CMO will not just do marketing outreach, they will help shape the product, the brand identity, what you want the brand to stand for in the eyes of the customer, develop the go to market strategy in all that it entails, sales materials, and yes, when the time is right, advertise. So I would argue that its better to hire sooner vs later. I've seen great business ideas fail because the go to market strategy was flawed. Just be sure that your CMO has had success in big branded companies as well as startups/small companies and they have industry expertise and non-industry experience.
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