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Who are the best early consumer Tech VC's and Angels in the UK and US?

Being UK based, my experience has been we encounter a larger number of B2B focused funds and Angels (Ox/Cam/Lon have a massive amount of funds focused purely on B2B, and VC's such as Amadeus - With big fin-tech ambitions right now).

It would be great to see who the community thinks are some of the most outstanding B2C - specifically consumer technology VC's and Angels, not just in the UK, but also the US. I wanted to gauge from other consumer facing Entrepreneurs what their experience has been. Thanks in advance!

7 Replies

Andrew Lockley
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Andrew Lockley Advisor
Investor and strategy consultant
The difference in the UK isn't about consumer vs b2b, it's about revenue generation vs maybe-we'll-work-something-out-later. UK VC is not willing to fund the later.
James Palmer
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James Palmer Entrepreneur
CEO, GamerDating
For sure, it's very hard for early stage UK companies without revenue to raise - anyone else still in that position isn't having an easy life.
Andrew Lockley
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Andrew Lockley Advisor
Investor and strategy consultant
You need to draw a distinction between those with traction but no revenue, and those with nothing and a big mouth. Far too many of the latter.
Paul Dowling
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Paul Dowling Advisor
Founder at Dreamstake
B2C is probably even more unpredictable than B2B and many angels just find tech too risky. Andrew's point is correct. In the UK it is about traction either way.
James Palmer
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James Palmer Entrepreneur
CEO, GamerDating
It seems your experience overwhelmingly Andrew Lockley, is the quantity of B2C dealflow means there are far more companies without revenue who are creating a buffer for companies looking for investment who do infact have it - who may be overlooked because of the amount of companies without revenue - am I correct in that assumption? This sounds like a problem of investor fatigue if that's the case.

B2B is perceptibly a less risky thing, large cheques from a few clients (Comes with its own issues of course, 3 large clients, 1 of them leaves 1/3 revenue gone; different risk) - heightened by Paul Dowling's point. But risk is only higher to those who aren't experienced in it i.e. Don't expect me to invest in a functioning farm - the perceived risk 'to me' is already sky high (because I know nothing about it).

Yes I also never advise people to look for any sort of raise without either alot of traction (users who aren't making payments) in the UK or revenue (users paying for your stuff). But once you've got both - Whom to go to?

Who touches early tech companies with traction and revenue, and creates value through investment by understanding the perceived risk of that B2C company? And who has had a great experience with such a fund?
Andrew Lockley
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Andrew Lockley Advisor
Investor and strategy consultant
You're confusing customer base and model. Netflix isn't free. Many biz apps have a free tier. A On 19 Apr 2015 20:31, "James Palmer"
James Palmer
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James Palmer Entrepreneur
CEO, GamerDating
No, I'm aware.
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