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Is getting 60% direct traffic a good thing?

People have told me that 60% direct traffic is a good thing but we are trying to figure out how to monetize on it. We are getting 1 million page views per month without paying for traffic but we could use someone to help us figure out the next step.

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Edwin Miller
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Edwin Miller Entrepreneur • Advisor
4x CEO | Founder/CEO at 9Lenses | Board Member | Author | Angel Investor
You need to meet Marty Schoffstall. LMK if you want an introduction.
Steven Samuel
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Steven Samuel Entrepreneur
CEO, Founder at 4CONTROL Media, Inc.
An introduction would be great.

Thank you so much.
Edwin Miller
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Edwin Miller Entrepreneur • Advisor
4x CEO | Founder/CEO at 9Lenses | Board Member | Author | Angel Investor
Send me a quick note to [removed to protect privacy] or [removed to protect privacy]. I will do so. Happy to help.

E.
Craig Green
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Craig Green Entrepreneur
E-commerce Consultant
Direct traffic is good, but the problem is understanding why they came. No keywords, no link references makes it hard to determine intent of the visit. You'll need to dig deep in to their actions to decide if they are really valid visits, or some sort of bot-spam-junk traffic.

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