Big News: FounderDating is joining OneVest to build the largest community for entrepreneurs. Details here
Latest Notifications
You have no recent recommendations.
Name
Title
 
MiniBio
FOLLOW
Title
 Followers
FOLLOW TOPIC

Question goes here

1,300 Followers

  • Name
    Entrepreneur
  • Name
    Entrepreneur
  • Name
    Entrepreneur
  • Name
    Entrepreneur
  • Name
    Entrepreneur
  • Name
    Entrepreneur
  • Name
    Entrepreneur
  • Name
    Entrepreneur

What are the best marketing automation platforms?

Pardot, Hubspot, Sharpspring, Mailchimp...and I'm sure a host of others. In a world where "automation" is becoming commoditized, my real interest is in orchestration...as in what tool gives me 3 more smarter brains and five more longer arms but that are still in control of the "conductor." So important when you are managing businesses that still rely heavily on the human element and interaction in a true consultative, sincere sense. Any thoughts on what really separates tools such as these? I have reviewed these specifically. Any additional that should be explored? Thanks in advance for any insight.

17 Replies

Sridhar Yerramreddy
2
0
Sridhar Yerramreddy Entrepreneur • Advisor
Founder & CEO at Oculus Health
I reviewed a few vendors in this space including Hubspot and Marketo, and ended up picking autopilot, which has much superior marketing automation, and is very reasonably priced and more effective than base version of Hubspot.
David Crooke
0
0
David Crooke Entrepreneur
Serial entrepreneur and CTO
Mailchimp is not marketing automation, it's an email list tool. If you want the full monty I suggest SalesForce.com + Eloqua, the former to support more channels than email and automate lead flow into Sales.
Michael Baker
0
0
Michael Baker Entrepreneur
Director at Look Media
Check out: https://www.statsmix.com/ for a dashboard that puts everything in one place.
Kelli McLaughlin - Sharpley
0
0
Entrepreneur, Problem Solver, People Connector, Music Lover, Foodie.
Have you ever looked into Sharpspring? It is similar to Hubspot however, less expensive and appears to be a bit more intuitive. They can explain how the "human element" is integrated. Truly understanding you customer and their buying habits also plays into the way true marketing automation is used to maximize your ROI while personalizing the experience to each customer relevant to their place in the buying cycle.
Jon Gettinger
1
0
Jon Gettinger Entrepreneur
Interested in moving to Seattle? We are hiring!
Check out Autopilot. A great new automation tool that just showed up on the scene that handles campaign orchestration. https://autopilothq.com/ Very reasonably priced as well
Jennifer Neal
0
0
Jennifer Neal Advisor
CEO at Formula Done
I have used a lot of tools over the years, and found that my favorite is Infusionsoft - best for combining CRM data with interactive marketing automation. And, more reasonable price than Marketo or Hubspot.
Guy Marion
3
0
Guy Marion Entrepreneur
Chief Marketing & Revenue Officer at Autopilot HQ
Hi All- I'm at Autopilot ... but have been part of FounderDating much longer. I almost founded my own sales/marketing automation platform (which is why I joined FD), but instead left Zendesk and joined the AP team last year. Loving it. I've been a long term marketing automation enthusiast all the "majors" (Marketo, Hubspot, Eloqua, Pardot + SFDC) for lead nurturing, behavior-based SaaS trials, "1:Many" sales, new customer onboarding, etc. Feel free to ping me with questions.
Christopher BYRNE
0
0
Christopher BYRNE Entrepreneur
CEO
Useful email marketing buyers guide and full vendor listing available here:
http://www.emailvendorselection.com/email-marketing-software-selection-buyers/
Jesse Guglielmo
0
0
Jesse Guglielmo Advisor
Senior Manager, Enterprise Sales at Pathgather
Thank you very much for the thoughts and perspective in this thread. Incredibly helpful and appreciate all the insight. Happy Friday, and enjoy the weekend.
David Zuckerman
0
0
David Zuckerman Advisor
Account Director at GlassView
Hello Jesse, More importantly than which arms you're using to reach your audience, you should consider if email really is the most effective way to retarget. My simple advice is to look into firms like Criteo and Adroll which help thousands of clients improve their digital strategies related to retargeting. It's not just about email, it's also your digital ad buy, being connected to their social, etc. Modern firms doing this can jump devices, platforms, manage your buy with self-improving algorithms and more. Even more cutting edge are the firms who are experimenting with Bluetooth and iBeacons have cloud-based platforms which are ideal for brick and mortar businesses. However there are a number of services. Some are push notification type while others are more discrete demand side platforms. I recommend looking into the larger services. It's a very strong investment in keeping up with your clients. Warm Regards, David Zuckerman
Join FounderDating to participate in the discussion
Nothing gets posted to LinkedIn and your information will not be shared.

Just a few more details please.

DO: Start a discussion, share a resource, or ask a question related to entrepreneurship.
DON'T: Post about prohibited topics such as recruiting, cofounder wanted, check out my product
or feedback on the FD site (you can send this to us directly info@founderdating.com).
See the Community Code of Conduct for more details.

Title

Give your question or discussion topic a great title, make it catchy and succinct.

Details

Make sure what you're about to say is specific and relevant - you'll get better responses.

Topics

Tag your discussion so you get more relevant responses.

Question goes here

1,300 Followers

  • Name
    Details
  • Name
    Details
  • Name
    Details
  • Name
    Details
  • Name
    Details
  • Name
    Details
  • Name
    Details
  • Name
    Details
Know someone who should answer this question? Enter their email below
Stay current and follow these discussion topics?