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Tips to survive the Coming Google Mopocalypse?

In about 2 weeks, Google plans to make a major change to the algorithm for its' mobile search, giving mobile-friendly websites a higher position in search rankings. Which means that websites that are not designed "with mobile in mind" will take a hit and websites that are responsively design will begin to rise in search results. In between now and April 21, wondering if folks can give some suggestions on best to improve mobile friendly performance or what else is behind this scenes with this change to survive this Google Mopocalypse?

11 Replies

Benjamin Burns
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Benjamin Burns Advisor
Director of Customer Acquisition & Email at Manta
I would spend time with your dev team on making sure your AT LEAST in the green on all speed and UA metrics via Google Mobile Test. This is essential and allows you to pin point your possible issues.
Pedro Silva II
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0
Pedro Silva II Advisor
Recruiter/Minister/Unifier
What platform is your website on. There are platforms that already come with mobile optimization. My friend, Arik Brooks, created So Simple CMS, where all of there sites are mobile optimized. You could easily have your site transferred to such a platform. The site is www.sosimplecms.com. I could also connect you with him on LinkedIn.
Eric Rosenberg
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Eric Rosenberg Entrepreneur
Senior Financial Analyst at Fiserv and Freelance Writer & Web Developer at Narrow Bridge Media
I build WordPress websites for clients (and myself) and always include mobile responsive features through media queries (a way to change the page layout via CSS). Any existing webpage with a modern design can have media queries built in fairly quickly by an experience web designer/developer. With a huge jump in website views from mobile devices, this has been a no brainer for a long time, and the change in Google rankings is a long time coming.
Larry Kuperman
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Larry Kuperman Advisor
Director of Business Development at Night Dive Studios
I agree with Eric R. My own website is WordPress and has been responsive for a long time. It had to happen and I welcome it.
William Liberman
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William Liberman Entrepreneur
CEO of BookTracks
Hey guys, thanks for the suggestions, I was wondering for non WordPress website, say if we have some mobile-unfriendly pages left but most are now mobile-friendly, will the bad page hurt our Google results overall, or only specifically hurt those bad pages?
Wayne Rowlands
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1
Wayne Rowlands Entrepreneur
Co-Founder, President
Wordpress is a great way to start. I have also used the responsive CSS from Foundation.


This CSS code is awesome!

Anthony Zeoli
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1
Anthony Zeoli Entrepreneur • Advisor
Digital Strategy and WordPress Consultant and Trainer
William,

I don't know that anyone can answer the question about whether or not if some pages in a site are not mobile friendly, will that harm just those pages.

First, your entire site should be built so that all pages are mobile responsive, meaning that they collapse at various breakpoints from desktop to mobile, so that sections become columns and those columns can collapse on top of one another until you get to a single column on an iPhone or similar device.

At the end of the day, your entire site should be responsive. Could you get away with a few pages that are not? I don't know. But, how can you have a site where some pages are responsive and some are not? Usually, the whole site is responsive - not just a few pages. I don't know how you get to where you've gotten to with a few pages being responsive and others not. Sounds strange to me.
Jake Carlson
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Jake Carlson Entrepreneur • Advisor
Software Development Manager at Oracle
I'm curious how Google is doing this. If it is just checking for whether a site is responsive or not, that is a really bad idea. Many sites opt for a mobile version over responsive for perfectly valid reasons.
Eric Rosenberg
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Eric Rosenberg Entrepreneur
Senior Financial Analyst at Fiserv and Freelance Writer & Web Developer at Narrow Bridge Media
If you use the Google PageSpeed test tool, it shows both a desktop and mobile score. I would gander that you can use that as a starting point to see what it thinks of your site. https://developers.google.com/speed/pagespeed/insights/
Butch Flarida
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Butch Flarida Advisor
SEO Lead, Incredible Marketing / Owner, LIMA SEO
Having a "responsive" site is not enough. I have many clients with sites that are responsive but are not passing the test parameters.

The first thing you need to do is to find out what Google thinks of your site in terms of mobile-friendliness right now. There are two parts to this. You can test your home page (or any page) using this Google Mobile Friendly Test site:

https://www.google.com/webmasters/tools/mobile-friendly/

You also need to hook your site up through Google Webmaster Tools - GWT will give you a breakdown for all pages on the site, not just your home page. It is important that you get a clean bill of health across all the pages on the site, not just the Home Page.

For WordPress sites that are failing badly, you can implement WP Touch and create a mobile friendly site which will still utilize the same URL and content from the main site. Otherwise, your main site can usually be "tweaked" to pass the test.

Non-WP formats are much trickier. In many cases, it is going to require a site rebuild. You can utilize an m.mysite.com mobile site but this becomes cumbersome as you have to update 2 sites now every time you want to add/change content.

Hope this is helpful.
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