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Marketo Alternatives?

Recently ran into Marketo & I love the data driven platform. I also love the idea of having all of my marketing efforts in one place, however I don't like the $1,300 a month price tag. Is there a platform anyone can recommend that is similar with a more affordable price tag?

13 Replies

Gopi Mattel
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Gopi Mattel Advisor
Director, Chennai Area at The Founder Institute
We use Act-ON and are very happy with their product and service. They are cheaper than Marketo, but i dont know the numbers.
Kurt Baumberger
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Kurt Baumberger Entrepreneur
Executive in Residence at Duke University
Check out Hatchbuck. It's made for SMBs and is only $100 per month. Sent from my iPhone
Ernest Haekel Ebio
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Ernest Haekel Ebio Entrepreneur
CEO at WOD toys LLC
Kurt & Gopi thanks for the initial recommendations.
Steve Owens
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Steve Owens Entrepreneur • Advisor
Finish Line - A Better Way for Small Companies to Develop Products
Zoho Steve Owens - Finish Line PDS A Better Way for Small Companies to Develop Products e | Steve.Owens@FinishLinePDS.com p | 603 880 8484 w | www.FinishLinePDS.com 94 River Rd | Hudson, NH | 03051 Click for Product Development White Papers ---- On Fri, 03 Apr 2015 23:32:49 -0400 Ernest Haekel Ebio<[removed to protect privacy]> wrote ---- FD:Discuss New Discussion on Marketo Alternatives? Started by Ernest Haekel Ebio CEO, WOD toys LLC and Chief Operations Officer, Resume Service Plus LLC. Recently ran into Marketo & I love the data driven platform. I also love the idea of having all of my marketing efforts in one place, however I don't like the $1,300 a month price tag. Is there a platform anyone can recommend that is similar with a more affordable price tag? FOLLOW DISCUSSION or Reply Directly to this email to participate in the discussion Manage your email notifications
David Stewart
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David Stewart Advisor
Agile Coach, Scrum Master and Product Owner
Not sure about cost but you may want to look at Pardot or Hubspot.
Richard Pridham
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Richard Pridham Entrepreneur • Advisor
Investor, President & CEO at Retina Labs
About a year ago I conducted a thorough analysis of multiple marketing automation platforms. This included: Eloqua, Marketo, HubSpot, InfusionSoft, Pardot, SalesFusion and a few others. Eloqua (acquired by Oracle) is in a class by itself but it's a very complex and costly platform. In the end it came down to Marketo vs. HubSpot. I ended up going with HubSpot. It had a much easier to use, more intuitive interface and some really good SEO features and an integrated blog platform. The price of both products was comparable ($1300/month for 10K database I believe).

One of the products I looked at which was interesting was InfusionSoft. It's in the lower end of the product spectrum...an entry-level MA system but it was pretty decent for the price. Plus, it comes with integrated CRM. Keep in mind that with most MA platforms, you need to factor in the cost of your CRM licence. The company I am currently investing in is using InfusionSoft and it's working very well for them. Consider this type of product as "marketing automation training wheels".

One thing I learned is that you really need to setup your MA system properly and fine tune it over time for it to yield results. This includes mapping out your inbound processes, developing your content plan, setting up your lead conversion forms, autoresponders, building your nurturing tracks, etc... You can buy Eloqua but if you don't set it up properly, you're wasting money. Most MA vendors will assign a success team to your account to make sure you get off the ground smoothly and quickly. This is often part of the start-up fee they charge. The HubSpot team was great.

One thing for sure is that marketing automation is no longer a nice to have. It's mandatory! These systems, if put to proper use, can be incredibly powerful and effective for driving inbound leads and converting leads into customers. I can't see how any company can operate without one.
Ernest Haekel Ebio
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Ernest Haekel Ebio Entrepreneur
CEO at WOD toys LLC
Richard thank you for the great response.
Paul Paetz
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Paul Paetz Advisor
Startup Advisor, Consultant in Disruptive Innovation, Adjunct Professor
Hubspot is your best bet. It is suitable when you're small, and will grow with you. I think it's better designed than Marketo, but people have their own preferences. Your only other alternative is to use Wordpress and cobble together your own thing from templates and plug-ins, but I really think you're better with a complete solution that has vendor support.
Vijay Goel, MD
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Vijay Goel, MD Entrepreneur • Advisor
Founder Chefalytics, Co-owner Bite Catering Couture, Independent consultant (ex-McKinsey)
I've heard good things about Pardot from some venture funded companies.

Hubspot is great if you buy in, but make sure you like their walled garden. It's pretty tough to do anything outside of their ecosystem.
Paul Paetz
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Paul Paetz Advisor
Startup Advisor, Consultant in Disruptive Innovation, Adjunct Professor
@Vijay. Any decent marketing system is going to be integrated enough that some things are tough outside their ecosystem. Pardot is a Salesforce product and pretty much requires buy-in to that ecosystem. I wouldn't get hung up on need to buy in -- that's going to be true no matter what you pick if there's a lot of automation.
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