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Acquiring Local Merchants?

Has anyone had success with on boarding local merchants?

18 Replies

Jessica Alter
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Jessica Alter Entrepreneur • Advisor
Entrepreneur & Advisor
Can you be much more specific ? What kind of merchants and what's the issue? Sent from my iPhone
Roy Gonzales
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Roy Gonzales Entrepreneur
CEO at Zobily
We are looking to add small merchants that are looking for new or more consumers to shop at their stores for a discount. We have many national partners that you can shop at and get a discount from the purchase but when you share that merchant from our app you earn revenues when your friends shop at that merchant. We now want to add small merchants and it doesn't matter what type of merchant.
Brad Cooper
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Brad Cooper Advisor
Experienced, high-growth executive, marketer & inventor. Industries: technology, local, accounting
What is your unique selling proposition (for consumers and for merchants) that sets you apart from the dozens (maybe hundreds) of other discount/coupon/deal/social share apps and websites out there? Realize that all these hundreds of companies also want the mind share of these same merchants and call and email them all day long.
Roy Gonzales
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Roy Gonzales Entrepreneur
CEO at Zobily
The current apps do not track their consumers purchases and allow them to earn actual revenues from sharing that consumers purchases with their family and friends for one. Two we actually allow the consumer to rate the merchants based on an actual purchase. Third our platform has no cost to the consumer or merchant.
Brad Cooper
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Brad Cooper Advisor
Experienced, high-growth executive, marketer & inventor. Industries: technology, local, accounting
Ok, cool. So, the questions that I'd anticipate from merchants are: how do you make money? What do I have to do? What do customers have to do? Unless it's super easy (for both) and doesn't require new POS or someone to register their credit card or payment method, it's slow going.

For me, the revenue from my friends angle always conjures MLM, ie, you are just recommending this merchant so you can earn some cash, which brings down the value of the recommendation, IMO.

Start with the merchants you shop at and get them to try it and give you feedback. Build one at a time until you have momentum to scale.
Roy Gonzales
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Roy Gonzales Entrepreneur
CEO at Zobily
Small merchants spend $264B in marketing every year with no real idea of what works and what doesn't. We deliver actual paying customers to shop in their stores for a discount. They must do NOTHING different! The consumer must do NOTHING different! The merchant gets data on the customer shopping and the consumer earns for sharing that merchants store.

MLM is where you must buy and sell something. What we are doing is what consumers do now without getting paid. 72% of consumers make a purchase decision based on social media so we pay them when their friends shop I feel there is no comparison between this and MLM as there are no fees.


Brad Cooper
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Brad Cooper Advisor
Experienced, high-growth executive, marketer & inventor. Industries: technology, local, accounting
So, if neither the consumer or merchant have to do anything, I guess you've acquired them already.

guessing it is a CLO. So credit card companies give you a cut? Merchants like to know how you make money and if you can't explain how it works simply, you lose them pretty fast.

Have you tried signing up some of your favorite local stores? If so, how has that gone? If not, why not?



Roy Gonzales
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Roy Gonzales Entrepreneur
CEO at Zobily
No what the reply to you was they they don't have to do anything different. A merchant only needs to give a discount to the consumers thats all and the consumers only need to share that merchant and that discount on the Zobily app.

No we take a % of the discount that the merchant offers to the consumers.

We have added hundreds of merchants in our local area we are now looking at a national roll out and asking people who may have done this on a national level.
David Paxton
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David Paxton Entrepreneur
Premier Merchant Consulting Services
Sounds like Lyoness, yes?
Roy Gonzales
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Roy Gonzales Entrepreneur
CEO at Zobily
Lyoness charges merchants an upfront fee of almost $1,000 and we charge nothing, Second, we provide crucial data to the merchants and a rating for merchants on an actual transaction. There are many differences that we provide to merchants that help them in marketing their business to other merchants in our program.
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