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Anybody good at cold calling to businesses?

All,

I need some tips on how to do effective and good cold calling to businesses. I have looked up at tons of online tips but I would love to chat up with an expert for on the topic. Anybody here mastered the art of cold calling? I find it an uncomfortable activity although I am a total extrovert personality wise. I could really use speaking to an expert and clarify my doubts on the topic.

I am willing to trade with you tips on how to network effectively online and offline (at events)..

Thanks..
Cheers,
Ajay
http://www.linkedin.com/in/ajaybam

16 Replies

John Wantz
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John Wantz Entrepreneur
This always helps my team get focused..

http://www.youtube.com/watch?v=8kZg_ALxEz0

Thanks -

John@Comr.se
Rajen Sanghvi
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Rajen Sanghvi Entrepreneur
Vice President at PiinPoint
Ajay - I'd be happy to walk you through a number of strategies that have worked and not worked for me. Ultimately this really depends on the type of product you're selling. For example - cold calling to a restaurant where you're likely talking to a Small Business Owner, is vastly different from picking up the phone and calling a CFO to get them to change ERPs. The definition of cold calling also varies depending on where you're 'leads' are coming from as well.

Let me know if you want to have a quick Skype chat and I'll be happy to help.

-- Rajen
Linda Marshall-Smith
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Linda Marshall-Smith Entrepreneur
Marketing Consultant, Ambassador, Silicon Beach at CoFoundersLab
Not sure I'd call myself an expert on the subject, but I've opened a few rather big doors in my time, like Procter & Gamble, Warner Bros, Sony, NBC, ABC, CBS, the CEO of Panda Express, for example, and a few small business doors as well. I'd be happy to chat about how I've done it.

Oh and on the YouTube video noted above, great inspiration. Actually know one of the producers of that film. That scene was not in the original, award-winning play. David Mamet wrote It especially for Baldwin for the film. And Baldwin nailed it. Talk about walking away with the movie!
Lowell Winer
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Lowell Winer Entrepreneur
Experienced web/mobile app product and business development executive focused on health and consumer
This might help..http://predictablerevenue.com/

It's a good buddy of mine that is super smart about the sales process and has built a successful consulting business around his sales methodologies..
Jonathan Bond-Caron
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Jonathan Bond-Caron Entrepreneur
Founder at GOL Network
What I've found is that generic e-mails don't work. What I've had success with so far are personalized e-mails followed with a phone call the next day.

Adding screenshots or documents to the e-mail helps to break the ice in the phone conversation.

I don't think there's a secret sauce though, you have to adapt the script/pitch to every customer.
Like Rajen said it depends on your product and the type of leads.

A strategy I use is to call in 1 week to the same type of customers (e.g. Small Business)
Then the next week I'll switch to another type of people to contact (e.g. Universities)

It helps keep the conversations focused in the same week on the same type of customer.
I guess you can call it weekly market segmentation of your cold calls.

Richard Rosen
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Richard Rosen Entrepreneur
Founder of FastCall --‚Äč> #1 Phone Sales Productivity app in the Salesforce AppExchange
+1 on Predictable Revenue.

Are you using Salesforce..

I'd say start w the right tools.
Nick Fassler
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Nick Fassler Entrepreneur
Product Manager at Yammer
I'd check out Scott Sambucci. He runs http://www.salesqualia.com/, does lots of workshops on sales for startups in SF, and I believe does some consulting with startups directly (I'd guessing he'd be willing to give some free advice). I highly recommend his workshops if you get a chance as well.
Cynthia Wylie
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Cynthia Wylie Entrepreneur
Creator Bloomers! Island
I cold call all day long. Initially it was out of my comfort zone, but eventually I got good at it. Like anything the more you do it the easier it gets. I make call sheets. The important thing (in addition to the strategies from some of the great resources offered here) is to just pick up the phone and do it. Over and over.
Fernando Campos
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Fernando Campos Entrepreneur
Cofounder at Break Ventures
Hey hey-

I've had a lot of experience cold calling SMB all the way to enterprise. Would love to help out in anyway I can.

Shoot me an email at[removed to protect privacy], and we can go from there. More than happy to help anyone else with sales/bd as well!

Cheers,

Fernando
Monica Lewis
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Monica Lewis Entrepreneur
[Full disclosure, I currently work at LinkedIn]

LinkedIn recently launched an a sales version its product, that helps you get smarter about who to reach out to at sales target companies, what the strongest path in your network is in to those individuals, integrated with Salesforce, amongst other things!

http://www.linkedin.com/mnyfe/subscriptionv2?displaySalesProduct=&identify=false&crm=sfdc

Good luck!
Monica
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