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Whats the key marketing advise to consider to get an eCommerce site off the ground ?

We recently decided to open up an online store that sells electronic equipment from various warehouses we operate.. We have everything in place for fulfillment, stock management, online payment, pricing models(competitive in set products and little expensive in others) etc... Currently in the last phase applying SSL certificates to get thing off the ground.

1. We have existing customers that we will market this to them however we want to rely on mass market using effective marketing methods and not just relying on orders from existing customers. Any thoughts on where to start to get website traction online, more visits and orders?

2. How to leverage ads to get customers searching for specific product to see our ad on google and facebook like amazon and john lewis? as when you visit a product page on amazon or some ecommerce sites, suddenly on facebook you find google ads and facebook ads specifically showing you ads for that product on other ecommerce stores?

3. How to identify in an informed manner the budget that need to be spent on adwords etc.. ?


Stuff we know we need to do but its effect will not be strong or will be very slow :
- SEO optimization
- General publicity on linkedin, twitter etc..
- Newsletter to existing customers
- promotional period (Free shipping for example)


*Note: Some of the pages may not work because of the work being done to apply the SSL certificates. but to give you an idea, there will be over 6000 products on the system in the different sectors showing on the left.

7 Replies

Simon Abushaban
0
1
Simon Abushaban Advisor
IT Projects & Program Manager | IT Delivery Manager | Technologist
All tools you have mentioned are not efficient especially for new businesses, and they need time, investment and pace to get the payback.

First thing you need to do is to know who are your customers exactly, and where to find them online (sector, geographic location, demographics, ...etc.). Then ask your self: Why you? this is your value proposition to your customer segment.
You need to find that customer segment comprised of fast buyers (that depends on your products), I wasn't able to access your web site.

Coming to the practical part. Now you will be able to know how to target each group segment. example of good strategies

Let's assume your customers are scattered on the web, then go for viral marketing, its cheaper but has an art to do it. Other assumption is if your customers are in online communities, then blogging is a great tool, and publishing a Press Release would be another option.


Andrew Lockley
0
0
Andrew Lockley Advisor
Investor and strategy consultant
You're talking about retargeting. Concentrate on adwords Roi not spend. Start small, work up.
Mariano Cardoner
0
0
Mariano Cardoner Entrepreneur
Director at eTips
Hi Mahmoud, you need to well profile your target customers, and then for immediate results you need to set up a SEM campaigns in Google (adwords). Do a well research of target keywords and start testing ads and markets with little budget until you get to the right equation of ROI, then start raising the budget spent.

Let me know if you need any help on setting it up.
Katya Constantine
0
0
User Acquisition and Omni-Channel Marketing Expert
Mahmoud, I thought I would drop you a line - my agency has a deep background in all the areas you mentioned. I would be happy to work together - you can check out my services and client list here: http://www.digishopgirl.com/ http://www.agentzebra.com/ Katya ?
Travis Russi
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0
Travis Russi Advisor
Developer, Marketer, Entrepreneur, Adventurer
What's your unique competitive advantage? As Sam said, 'Why You'? Why not Amazon or eBay?

Said another way, what's your core competency? It sounds like you have some expertise around fulfillment. I'd spend time evaluating how best to leverage your strengths.

Unless you have some secret sauce, it's going to be very expensive to go head-to-head with all the established players in the eCommerce space.

If you are going to go for a direct consumer eCommerce play (not advised), you need to get hyper specific on your target market. Don't try to boil the ocean.
Ricardo Berri's
1
0
Ricardo Berri's Entrepreneur
Founder, MI Group
I think you could try to join existing marketplaces that already have some traffic. Getting a storefront on Amazon and / or eBay could be helpful. I find that being in more places help with leveraging. But like the previous comments, you need a strategic roadmap and time to make this work.

Best
Alison Emerick
0
0
Alison Emerick Entrepreneur
Owner & President at Ease Living, Occupational Therapist
Will be anxiously following this thread is this is exactly the issue I am dealing with for my ecommerce site. I came to founder dating with the thought of possibly taking on a partner/CMO to help with these issues.
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