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Do you think notifications (iphone, and..) will become a major way you get most of your information?

I would like to discuss apps that are getting popular recently like Yo, Hooks covered yesterday on TechCrunch. IFTTT also has notifications for many things.

What do you think about this approach for getting your information?

Thanks

8 Replies

Kevin Smith
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Kevin Smith Entrepreneur
VP of Global Solutions at Spredfast
I think taking actions in notifications will become increasingly popular, if not the norm. Both iOS8 and Lollipop (Android L) provide a much richer set of action-in-notifications capabilities. Why force the user to open the app (even if it's a great app) if you can provide sufficient context and calls-to-action at the same time the user gets notified, and all the user has to do is click?

Note that this approach also opens up the notifications space to more than just messaging & notification-type apps. Pretty much anyone who builds a useful app can get in the game.
Linda Marshall-Smith
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Linda Marshall-Smith Entrepreneur
Marketing Consultant, Ambassador, Silicon Beach at CoFoundersLab
Too many notifications can get overwhelming. Currently, I have all of mine turned off on my phone. So, yes they are a good way to get information, but can get out of hand. Just my opinion.
Andrew Meadors
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Andrew Meadors Advisor
Engineer, Software Test Group at Cisco Systems
Hi Oleg While the delivery methods change, Newspaper, magazine, rss, email, text, to notification The relevance, importance level, and linked outliers remain the holy grail of information delivery. Send me only articles that matter and effect me. We only have time for the very best. The rest is all noise. -Andrew Meadors Digirithm
Karl Schulmeisters
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Karl Schulmeisters Entrepreneur
CTO ClearRoadmap
Everybody I've talked to - from executives at FB to my millennial sons, consider Yo to be a bad joke. In many ways the way FB has re-implemented messaging is kindof on the right track. If they added a "fade in x seconds" feature ala the Windows Phone "toasts" (and the way the iPhone does a one line notify at the top of the screen) then I'd say that's the right direction to go.
Thomas Jay
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Thomas Jay Entrepreneur
iOS / Server Architect / IoT / BLE / iBeacon / Apple Pay
Notifications are a great topic. They have to be "Expected" and "Fun" as well as "Informational", you can not simply "Spam" the users.

So, there are some rules to live by.

1 - Never send a notification while the user is asleep or busy.

2 - If you have lots of events for notifications, send out summary not one for each event, this helps reduce the Spam factor.

3 - Only send when they are expected, if you give the user an option to receive "Deals" at a specific time of the day like mornings or afternoons or evenings then you might have a better experience for the user.

4 - Keep notifications as informational, don't one for every update on a message app, send one that just says you have new updates or 4 friends have profile updates or you have 10 new messages, use a summary approach in the informational messages. Again have a system to manage when notifications or summaries are sent out for a great experience. Some users will not even want this, others will enjoy it.

5 - Make them fun, this can be hard to imagine, with the new iOS and Android you can now have a level of interaction in the notification.

6 - Use Beacons, if you combine beacons with notifications you can then have true hyperlocal notifications in your app, I think this is the future of notifications.

The most important is not to spend too much money on notifications.

I created http://www.urbangroundship.com just for these reason, its a free solution for notifications and iBeacon Ads, simply to integrate as a real time or bulk message system.



Avrum Mayman
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Avrum Mayman Advisor
Innovator, Entrepreneur, Product Visionary
I'm more like Linda - I am already getting overwhelmed by notifications, and it can be a significant disruption in meetings. There needs to be a better way to manage them. IE, check my calendar and if I'm in a meeting, only send me notifications I have indicated are critical (texts from family, house alarm went off etc.). Otherwise I just shut them off.
Eric Wold
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Eric Wold Entrepreneur
CEO @ RingSeven • Web & Mobile Dev • Startups
Think about older ways of communicating with a user, such as mail or email. Those have terrible "open" rates. Notifications can have sky-high open rates, with is very powerful if a truly important event is being delivered.

Vendors that abuse this channel will get quickly turned off by their users (like Linda and Avrum). Managed very carefully... notifications can be powerful tools and personally I love to receive them from my trusted aps.
Josh Benjamin
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Josh Benjamin Entrepreneur • Advisor
Founder of Lifechime | Authentic Human Being
I was excited about Hooks and installed it on Monday.

The popular stuff like sports is going to go to the brands (eg ESPN). The opportunity is in the long-tail.

I think a key to its success is getting information providers on board (how do they carve out revenue when they are accustomed to ads?) and a community of people hacking information.
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