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What are some ways to gain more quality clients as a consultant?

I have rebranded myself and I am pretty much starting new as a content strategist and consultant. I have 5+ years in the field, and I am good at what I do, but I am not so great with generating sales leads. What are you recommendations to generate quality clients?

14 Replies

Aleksandra Czajka
3
0
Aleksandra Czajka Entrepreneur
Freelance Senior Software Engineer, Developer, Web Developer, Programmer - Full Stack
Network as much as possible. Meetups. LinkedIn. Blog. Become a part of a co-working space where people will know what you do, spread the word, maybe even bring you clients.
Andrew T. Madejczyk
1
0
Executive Technology Advisory
Very key question. I agree with Aleksandra regarding your networking efforts. I would also suggest thinking about how you target specific organizations that would benefit from your services. I am in IT consulting with a focus on what we're calling Business/IT Transformation. As for quality clients...well, that's always hit or miss ;-)
Jivko Pentchov
1
0
Jivko Pentchov Entrepreneur
Dedicated professional with strong work ethic
Hi Nina,

Networking is the most important. You should be out on the filed on networking events at least 1 or 2 times a week. Also attending conferences and exhibitions. It is also a good idea to do some complimentary work and then offer your service. Are you interested to write for education abroad?

Zachary McClung
2
0
Zachary McClung Entrepreneur
Chief Customer Officer | Cloud Servers | Disaster Recovery | CDN | Dedicated Servers
I think the question that needs to be asked is WHO are you targeting? That will greatly affect the HOW you reach them. Who do you want to work with? Fortune 500 companies? Freelancers? Small business owners? Arts & Craft businesses? What will make you happy and have you do the best work.

From my experience, local networking events tend to attract other sales professionals and smaller businesses. They are attempting to chase anything and everything instead of targeting their customers.

As a content strategies you have an upper hand on many businesses, you can write your way into your demographic with a blog.
Patrick T. Malone
2
0
Interim President & CEO at Blairsville Union County Chamber of Commerce
Networking is a priority. As long as it is done the right way. Rather that networking to directly acquire new clients, network to help others become more successful. Be interested instead of trying to be interesting. Secondly your existing clients are the greatest source of new clients. Make sure you are specific with your request I.e. Similar sized company with content challenges with whom you do not compete.
Nina Tomaro
0
0
Nina Tomaro Entrepreneur
Content and PR Marketing Manager at eLearning Mind | Speaker | Huff Post Contributor
Wow I am noticing a trend. Thank you all, this is all great advice. I might need to rethink the caliber of events I am attending, it was much easier to network when I was living in Las Vegas.

Jivko, I am actually working on an education initiative project, and really enjoy writing in the education space, so I would be very interested!
Stefania Skender
1
0
Socially responsible and passionately curious strategic and project development expert
I also rebranded myself about a year ago and the results are already visible. I started to select my projects, collaborators and clients more selectively and it's already paying back. Itcertainly takes a lot of years to create a strong reputation and minimize the "miss" part of the "hit and miss" process, as Andrew put it. No shortcuts there for sure but all the measures listed above can definitely speed the process up. I'll implement some myself. And Patrick is so right about networking the right way and really taking interest in other's people's visions...Glad I joined. Thank you all!
Michael Mapes
2
0
Michael Mapes Advisor
Founder & Strategist @ Graveyard Innovation.
Great question. I think there has been some great advice here. I think it depends on who you are marketing to and what your goals are. Do you see yourself primarily working one-to-one, serving groups, making leveraged/passive income, running a team etc. Like...what's the multi-tiered strategy that's going to get you to where you want to go.

Here's a post of mine I wrote for LinkedIn, currently around 5,000 views, on the ten things I do every week to get a steady stream of clients. This is the formula I used to create a multiple six figure business as a consultant in about 18 months.

Hope it helps! https://www.linkedin.com/pulse/10-things-i-do-every-week-get-tons-sales-clients-michael-mapes?trk=prof-post
John Skelly
1
0
John Skelly Entrepreneur
Founder, CEO at GasAnywhere
I've found that truly getting to know people, having true interest in helping others, and letting them know that you're looking is the best start. I've always found personal introductions to be the most effective means of starting conversations that lead to action.

Vijay Goel, MD
1
0
Vijay Goel, MD Entrepreneur • Advisor
Founder Chefalytics, Co-owner Bite Catering Couture, Independent consultant (ex-McKinsey)
Since you're a content person, how about doing some content marketing? Nothing like seeing a living example of the type of stuff you'd do for a client, in addition to potentially generating inbound leads.
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